SHINY HAPPY PEOPLE with Vinay Kumar

Episode 185: Laura Best on ‘Born to Buzz’ and Passion-Driven Leadership

Vinay Kumar

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0:00 | 55:54

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Meet Laura Bestkeynote speaker who helps global brands like US Bank activate passion as a science-back method to drive energy, motivation, engagement and performance in their people. She is the bestselling author of Born to Buzz and the founder of Passion Collective- a group of thousands seeking to embed more passion into their daily working lives. Today, Laura advises some of the world’s biggest passion-driven brands across sectors. 

Hit play for the lowdown! 

[2:54s] History to PR: Laura’s genesis story

[5:25s] What first sparked ‘Born to Buzz’ 

[12:09s] Passion-led jobs versus passion-less ones

[19:47s] Purpose versus Passion

[32:55s] The generational aspect of purpose-at-work

[36:21s] Laura’s top tips for organizations to cultivate passion 

[45:45s] Laura’s top tips for you to avoid burnout 

RWL: Read: Laura’s book Born to Buzz: How to Spark Your Passions (Without Quitting It All)  

Laura’s recommendation to read: ‘Meditation for Fidgety Skeptics’ by Dan Harris

Connect with Laura on LinkedIn 

Connect with Vinay on X and LinkedIn 

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