Marketers Take Flight
Welcome to Marketers Take Flight, the podcast that empowers AEC marketing professionals to elevate their careers and personal lives. Hosted by Lindsay Diven, CPSM, an industry veteran and Full Focus Certified Pro, this show goes beyond traditional marketing tips to cover productivity, mindset, personal development, life planning, and managing people—all tailored for the AEC industry.
If you're ready to transform your approach to work and life, tune in for insights and strategies that address:
*How to boost productivity and achieve work-life balance
*Personal development techniques for AEC marketers
*Life planning and goal setting inspired by Michael Hyatt’s principles
*Effective strategies for managing and leading marketing teams
*Building a growth mindset for career success
*Enhancing personal and professional development in the AEC industry
*Tips for training new AEC marketing coordinators and managers
Join me as we explore holistic strategies to thrive both professionally and personally, helping you take flight in your AEC marketing career.
Marketers Take Flight
151: Marketing Role Change After Firm Acquisition, AEC Marketing Maverick: Cathy Huthison, CPSM
Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are packed with actionable advice for marketers at any stage of their career.
Key Takeaways:
- Cathy’s evolution from startup to a leadership role at a major firm 🚀
- Adapting marketing strategies during the COVID-19 pandemic 📈
- Navigating the challenges of a firm acquisition and role transitions 🔁
- Practical tips for marketers on leveraging strengths and building internal relationships 🤝
Want more AEC marketing goodness?
- New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Enroll in online training: The Proposal Pro or Content Marketing Clarity.
