Marketers Take Flight
Welcome to Marketers Take Flight, the podcast that empowers AEC marketing professionals to elevate their careers and personal lives. Hosted by Lindsay Diven, CPSM, an industry veteran and Full Focus Certified Pro, this show goes beyond traditional marketing tips to cover productivity, mindset, personal development, life planning, and managing people—all tailored for the AEC industry.
If you're ready to transform your approach to work and life, tune in for insights and strategies that address:
*How to boost productivity and achieve work-life balance
*Personal development techniques for AEC marketers
*Life planning and goal setting inspired by Michael Hyatt’s principles
*Effective strategies for managing and leading marketing teams
*Building a growth mindset for career success
*Enhancing personal and professional development in the AEC industry
*Tips for training new AEC marketing coordinators and managers
Join me as we explore holistic strategies to thrive both professionally and personally, helping you take flight in your AEC marketing career.
Episodes
171 episodes
160: Performance Goal Examples for AEC Marketing Departments
🎯 Setting SMART performance goals in AEC marketing? Dive into this replay episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explor...
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Season 4
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Episode 160
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26:08
159: Prepare for a Great 2025 with This Simple 3-Question Reflection
As we close out this year, I’m bringing back one of the episodes you need to revisit to set yourself up for a killer 2025. We’re digging into a simple, but oh-so-powerful exercise I shared back in 2022 to help you wrap up the year with...
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Season 4
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Episode 159
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12:57
158: Master These Writing Skills to Advance Your AEC Marketing Career
In this episode, I'm thrilled to chat with Ben Culbreth, the brilliant mind behind Culbreth Copywriting. Ben is here to unpack the secrets of creating crisp, compelling content that resonates deeply within the AEC industry. We talk about knowin...
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Season 4
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Episode 158
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36:41
157: From Coordinator to Firm Owner with AEC Marketing Maverick, Sarah Gonnella
Hey, hey! On today’s episode of Marketers Take Flight, I’m bringing you a powerful conversation with Sarah Gonnella—VP of Sales and Marketing and one of the four owners at Full Sail Partners. And, she happens to be my boss! Sarah’s jou...
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Season 4
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Episode 157
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51:29
156: Finding Focus: How to Prioritize When Everything Feels Urgent
In this episode of Marketers Take Flight, host Lindsay Diven shares practical strategies for AEC marketing professionals to conquer burnout and manage holiday stress, all while juggling tight deadlines. Learn how to gain clarity on you...
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Season 4
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Episode 156
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20:36
155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach
You’ve heard it before: “Your technical team should be more involved in marketing.” Easier said than done, right? Well, today’s episode is about to change your whole perspective.I’m joined by two incredible AEC Marketing Maveri...
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Season 4
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Episode 155
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36:14
154: 7 Small Things Saving My Life Right Now
Ever feel like life is moving at a million miles per hour 🚀 and you’re just trying to keep up? Same here. That’s why I’m sharing the little things that are actually saving my life right now—those small, simple hacks that are keeping me...
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Season 4
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Episode 154
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15:11
153: Should You Stay or Go? Knowing When to Leave Your Firm with Michelle Hubbard, CPSM
AEC Marketing Maverick, Michelle Hubbard, CPSM, shares her bold career decision, including how she knew it was time to leave her firm after 12 years. She opens up about her journey rising through the ranks and making that leap to a new firm.
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Season 4
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Episode 153
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31:15
152: Avoid Holiday Chaos with Five Steps to Maximize Your Q4
As the end of the year approaches, the holiday season 🎃🦃🎄🎆 can quickly turn into a whirlwind of deadlines, events, and stress. But you don’t have to let the chaos take over! In this episode, host Lindsay Diven shares five actionable steps
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Season 4
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Episode 152
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23:57
151: Marketing Role Change After Firm Acquisition, AEC Marketing Maverick: Cathy Huthison, CPSM
Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are pac...
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Season 4
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Episode 151
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29:27
150: How to Design the Personal and Professional Life You Want
I’m letting you in on a little secret: you have the power to design the life you want. Yes, even with all the deadlines, obligations, and responsibilities. 🙌I’m sharing the Full Focus Double Win Formula that transformed how I approach my...
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Season 4
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Episode 150
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18:48
Season 4 Trailer: The AEC Marketer's Journey – Personal Growth and Professional Excellence
Welcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your...
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5:12
The Road Ahead for AEC Marketing Strategies
In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you.After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief paus...
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3:24
149: The Most Popular Episode of 2023
Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AE...
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Episode 149
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20:16
148: The Vital Role of Mentorship for AEC Marketers
Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the ...
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Episode 148
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32:36
147: How this CEO is Modernizing AEC Marketing
Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his tr...
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Episode 147
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44:14
146: Performance Goal Examples for AEC Marketing Departments
🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explo...
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Episode 146
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26:38
A Thanksgiving Pause: Gratitude & Greetings
Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to ...
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1:23
145: How to Build Your Marketing Budget
Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development...
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Episode 145
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24:14
144: The Elements of a Great Marketing Plan
It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing pl...
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Episode 144
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25:19
143: The Elements of a Great Business Development Plan
🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry.✨ What you'll d...
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Episode 143
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25:06
142: Crafting an Effective AEC Marketing Plan: Aligning Strategy with Growth Goals
In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and ...
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Episode 142
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11:36
141: Stand Out in an AI World with Client-Focused Case Studies
In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting thei...
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Episode 141
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36:12
140: Mastering Social Media: How to Plan a Three-Month Content Calendar
Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof metho...
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Episode 140
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28:28
139: How To Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers
Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality.Taking marketing content from your desk to the national spo...
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Episode 139
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36:34