Marketers Take Flight
Welcome to Marketers Take Flight, the podcast that empowers AEC marketing professionals to elevate their careers and personal lives. Hosted by Lindsay Diven, CPSM, an industry veteran and Full Focus Certified Pro, this show goes beyond traditional marketing tips to cover productivity, mindset, personal development, life planning, and managing people—all tailored for the AEC industry.
If you're ready to transform your approach to work and life, tune in for insights and strategies that address:
*How to boost productivity and achieve work-life balance
*Personal development techniques for AEC marketers
*Life planning and goal setting inspired by Michael Hyatt’s principles
*Effective strategies for managing and leading marketing teams
*Building a growth mindset for career success
*Enhancing personal and professional development in the AEC industry
*Tips for training new AEC marketing coordinators and managers
Join me as we explore holistic strategies to thrive both professionally and personally, helping you take flight in your AEC marketing career.
Marketers Take Flight
158: Master These Writing Skills to Advance Your AEC Marketing Career
In this episode, I'm thrilled to chat with Ben Culbreth, the brilliant mind behind Culbreth Copywriting. Ben is here to unpack the secrets of creating crisp, compelling content that resonates deeply within the AEC industry. We talk about knowing your audience like the back of your hand, structuring your messages to engage and convert, and sidestepping those all-too-common writing blunders.
Loaded with actionable tips, this conversation is your go-to guide to refine your writing skills and make your content pop in the crowded digital, AI world. Whether you’re looking to enhance clarity or catapult your career forward, Ben’s savvy advice will help you elevate your writing game.
So, grab your coffee, and let’s get started on becoming a standout writer!
Want more AEC marketing goodness?
- New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Enroll in online training: The Proposal Pro or Content Marketing Clarity.
