This week we take a closer look at fundraising and, with over 220 of you having already answered our Urgent Appeal to become regular donors, we find out how the money you give helps support our new digital services. We also speak to some fundraising fire cadets who have embraced our Fire Family Challenge by coming up with their own unique series of challenges, with a 999 theme. Inspirational beneficiary, Chris Morrison, meanwhile, tells us about the personal challenges he’s faced in the wake of colon surgery and discusses his fundraising trek across the Sahara Desert to say thank you for the support he's received. There are more of your fundraising achievements and, to round off, we hear from firefighters across the UK as to why giving to the Charity is important to them.