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Marketing Freaks
The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
Marketing Freaks
#EP156 - [Bitesized] How To Make Better B2B Marketing Content
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Overdrive Digital
Hello and welcome to another bitesized episode!
This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage.
Why is this the case and how should you go about fixing it?
Joining me for the episode is Cass Swallow, a B2B marketeer who's CV boasts brands including Virgin, eEnergy and more.
Enjoy!