
Marketing Freaks
The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
Episodes
179 episodes
#EP179 - Why Marketing Plans Fail
Hello everyone and welcome back to the Marketing Freaks podcast!In this week’s episode, I’m talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually co...
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8:11

#EP178 - How To Turn Around A Failing Ad Account
Welcome to this week’s episode!I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you...
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23:43

#EP177 - Building In-House Creative Agencies & Running Creative At Specsavers, Julia Arenson
Welcome back to the marketing freaks podcast!This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more.
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31:57

#EP176 - The CMO Series Pt3, How To Communicate Marketing With The Board
Welcome to the third and final instalment our 3x part CMO series on the Marketing Freaks podcast!In this final episode of the series, we're discussing how to communicate marketing at the board level. This is something that a lot of peopl...
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20:29

#EP175 - The CMO Series Pt2. Financial Planning, Building Budgets & How To Set Targets
Welcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast!This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. In this second episode, we talk thr...
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23:09

#EP174 - The CMO Series Pt1, What is The Role Of A CMO?
Welcome to our 3x part CMO series on the Marketing Freaks podcast!This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. Lauri has an amazing amount of experience as a CMO, worki...
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18:13

#EP173 - How to Make Your Creative Stand Out from the Competition
In this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a cr...
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31:57

#EP172 The Number One Secret That Will Transform Your Marketing
Welcome back to this week's episode on the Marketing Freaks podcast! This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effecti...
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23:13

#EP171 - How to Make Sales Love Your Marketing, with Kate Neuens
In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles.Jon & Kate discuss the c...
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36:58

#EP170 - How To Be a Great Manager, with Paddy Moogan
Welcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry. In this episode of the Marketing Freaks podcast, Jon is joined by Paddy M...
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32:19

#EP169 - The Agency vs Platform Rep Debate, Who Should You Listen To??
Welcome back to another short episode, with the topic for this one being the sometimes frustrating relationship between agencies and platform reps. In this episode we explore why this can get frustrating and, if as a client you see...
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8:14

#EP168 - AI Influencers, Don't Believe Everything You See On The Internet!
In this episode we talk through the growth in AI or virtual influencers. We talk through what they are, how they are growing and what brands are so far getting involved in the use of AI influencers. What are your thoug...
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6:05

#EP167 - Turning Nova Twins into a Brit Award Nominated Artist, with Marshall Records
Welcome to the final episode of The Scale Up Season! In episode 167, Jon is joined by Steve Tannett, Director of Music Platforms at Marshall to discuss what it takes to turn an artist like Nova Twins into a Brit Award Nominee. ...
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35:47

#EP166 - The Scale Up Season: How to Create Brand Video That Sells, with Erica Grubman, Mojo Supermarket
Welcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns. Erica shares insights fro...
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33:17

#EP165 - The Scale Up Season: Ecommerce Strategies to Scale with Marianna Satanas, Hanro USA
In episode 165 of the Marketing Freaks Podcast, Jon is joined by Marianna Satanas, President of Hanro USA to discuss scaling a luxury brand and the challenges that come with it. Discover strategies for balancing growth with premium...
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32:01

#EP164 - The Scale Up Season: B2B Marketing Strategies, Richard George - London Stock Exchange Group
Welcome to episode 164 of the Marketing Freaks Podcast and the next episode in the scale up season.In this episode, Jon is joined by Richard George, Global Head of Business Marketing at the London Stock Exchange (LSEG) to the unique cha...
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32:38

#EP163 - The Scale Up Season: B2B Marketing Doesn't Have to be Dull with Natasha Crowe - Kraken / Octopus Energy
Welcome to episode 163 and the next instalment of The Scale Up Season.In this episode, Jon is joined by Natasha Crowe, Global Head of Marketing at Kraken, which powers Octopus Energy. Jon and Natasha discuss some of the key challenges i...
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34:41

#EP162 - The Scale Up Season: Building A Growth Mindset With Yasmine Khan - Business Psychologist
Welcome to episode 162 of the marketing freaks podcast and the next installment in the scale up season. In this episode, Jon is joined by Yasmine Khan, a business psychologist who specialises in working with founders and senior lea...
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30:14

#EP161 - The Scale Up Season: What is Brand? With Arafa Heneghan - AO
Welcome back to episode 161 of the Marketing Freaks Podcast and the 4th episode in the Scale Up Season.In this episode, Jon is joined by Arafa Heneghan, Director of Brand at AO to discuss the impact of brand investment and strategy in A...
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33:15

#EP160 - The Scale Up Season: Paid Social Growth Hacks with Abi Bellion-Carey - Overdrive Digital
Welcome to episode 160 of the Marketing Freaks Podcast and episode 3 in the Scale Up Season! In this episode, Abi is back! Jon and Abi talk about the key "gotcha" moments that often impact the ability to scale, and how to tackle th...
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19:32

#EP159 - The Scale Up Season: Pricing Isn't About The Price. Melina Palmer, The Brainy Business
Welcome back to episode 159 and the second instalment in the Scale Up Season. This week, we're joined by Melina Palmer, applied behaviour economist, podcast host of the Brainy Business an...
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29:41

#EP158 - The Scale Up Season: Mastering Marketing Budgets with Jack Hayes - Pooch & Mutt
Welcome back to episode 158 of the Marketing Freaks Podcast! We've taken an extended break, but we're back with the Scale Up Season. We will be inviting key individuals from brands that are currently and successfully scaling their business, mar...
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36:00

#EP157 - How to Make Paid Social Work For Small Business
Hi all and welcome back to another episode!This week, we are talking about paid social for small business. So often, larger brands with the bigger budgets get all the attention, but running any marketing for a smaller business requires ...
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19:26

#EP156 - [Bitesized] How To Make Better B2B Marketing Content
Hello and welcome to another bitesized episode!This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fail...
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21:43

#EP156 - How To Build Successful Email Marketing Campaigns - with Will Wright, Intuit Mailchimp
Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a...
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26:29
