Marketing Freaks
The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
Marketing Freaks
#EP175 - The CMO Series Pt2. Financial Planning, Building Budgets & How To Set Targets
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Overdrive Digital
Welcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast!
This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe.
In this second episode, we talk through the CMOs role in planning budgets, the finances behind marketing and how to set achievable yet ambitious targets to make sure you're moving the business forwards.
Enjoy!