One of the things our guest today learned very early on was the power of social media and how it's not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps you need to take to really make it work and to help you grow your business. Today we are joined by Cyrissa Carlson from Sparkle Society. Cyrissa is a photographer and educator, who offers coaching for ambitious entrepreneurs. She uses Facebook Groups to connect with her clients on a more personal level and to make meaningful connections.