Content Insiders — Powered by Acrolinx
Content provides huge value to an enterprise. Content Insiders brings you the scoop on how — with better content — businesses can differentiate and surpass their goals. Hear important insights from content leaders at IBM, Nestle, Ericsson, Citrix, and more about all the ways they’re improving their content asset, and seeing great results. Subscribe today!
Content Insiders — Powered by Acrolinx
Content as an Asset: Breaking Down Value
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Season 1
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Episode 2
In this episode, Acrolinx CEO Volker Smid will speak with Cruce Saunders, founder and principal at [A], and Chris Willis, CMO at Acrolinx, about how enterprises must start looking at content as an asset to their business, and how they can then maximize the value of that asset.