Content Insiders — Powered by Acrolinx
Content provides huge value to an enterprise. Content Insiders brings you the scoop on how — with better content — businesses can differentiate and surpass their goals. Hear important insights from content leaders at IBM, Nestle, Ericsson, Citrix, and more about all the ways they’re improving their content asset, and seeing great results. Subscribe today!
Episodes
11 episodes
Breaking Down Enterprise Content Value: Acrolinx & Content Science Look Back at Season One
In the Season One finale of Content Insiders, Acrolinx CEO Volker Smid meets with Colleen Jones, author and founder of Content Science, to take a look back at Season One and address some of the best points made about content as an asset.
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Season 1
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Episode 10
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26:57
Rising Above the Competition - How Sub-Zero's Content Keeps Them Hot
In episode 3 of Content Insiders, Volker and Sara Gibertson-Ley, Customer Service Manager for Connected, Knowledge, and Product Support at Sub-Zero, discuss how Sub-Zero differentiates, keeps, and wins customers through the content they creat...
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Season 1
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Episode 3
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24:01
Breaking Down Enterprise Content Value — Acrolinx & Content Science Look Back at Season One
In our season finale of Content Insiders, Acrolinx CEO Volker Smid speaks with Colleen Jones, author and founder of Content Science, to take a look back at the podcast's first season, addressing some of the best points made about content as an ...
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Season 1
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Episode 10
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26:57
Knowledge Centered Services — How KCS® is More Than a Framework at IBM
In this episode, Acrolinx CEO Volker Smid talks with Jason O'Donnell, Support Content Strategist at IBM, about the value of IBM's support content and how the practice of knowledge centered services increases that value.
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Season 1
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Episode 9
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18:34
Creating the "Unified Product Experience" — How Ericsson Uses Automation, Innovation, Content Quality, and Consistency to Align its Business
In this episode, Acrolinx CEO Volker Smid speaks with Dominic McAleenan, Strategic Product Manager for Information Products at Ericsson in Sweden. They talk about Ericsson's unified product experience and how they leverage consistency to align ...
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Season 1
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Episode 8
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13:53
Creating Clarity Across Borders — How Philips Healthcare Harvests Terminology to Create Clear, Concise Content in Any Language
In this episode, Acrolinx CEO Volker Smid speaks with Bernd Kruse, Senior Localization Manager, and Daniela Fleck, Terminologist from Philips Healthcare. Their teams are tasked with creating clarity across borders by harvesting terminology that...
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Season 1
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Episode 7
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26:02
Finding the Right Voice at Nestlé — Using Automation for Clear, Concise, and Consistent Content
In this episode, Acrolinx CEO Volker Smid speaks with Greicy Flores, Senior Product Manager of the Technology Learning Center at Nestlé. They uncover how she and her team manage the complexities of global content creation, as they find and gove...
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Season 1
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Episode 6
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19:53
How Content Governance Improves Customer Trust for Citrix
In this episode, Acrolinx CEO Volker Smid speaks with Beth Pollock, Senior Principal Information Development at Citrix. They'll talk about how content governance improves customer trust for Beth's company.
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Season 1
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Episode 5
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18:17
Eliminating the Content Trap — How Big Banks Use AI and Automation to Remove Risk from Content
In this episode, Acrolinx CEO Volker Smid speaks with Harry McGowan from the Retail Mortgage Department of a Leading National Bank about eliminating the content trap: How big banks use AI and automation to remove risk from their content. &...
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Season 1
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Episode 4
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18:14
Welcome to the Show
In this first episode of Content Insiders, Acrolinx CMO Chris Willis chats with season one host, Acrolinx CEO Volker Smid, about the reasons behind the series, the idea of content as an asset in the enterprise, and what you can expect as this s...
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Season 1
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Episode 1
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18:25
Content as an Asset: Breaking Down Value
In this episode, Acrolinx CEO Volker Smid will speak with Cruce Saunders, founder and principal at [A], and Chris Willis, CMO at Acrolinx, about how enterprises must start looking at content as an asset to their business, and how they can then ...
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Season 1
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Episode 2
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23:19