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Content Insiders — Powered by Acrolinx
Creating the "Unified Product Experience" — How Ericsson Uses Automation, Innovation, Content Quality, and Consistency to Align its Business
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Cynthia Spiers
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Season 1
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Episode 8
In this episode, Acrolinx CEO Volker Smid speaks with Dominic McAleenan, Strategic Product Manager for Information Products at Ericsson in Sweden. They talk about Ericsson's unified product experience and how they leverage consistency to align its business.