Why Everybody Hates You
Why Everybody Hates You is an audio support group for reputation professionals. Many of us are the sole reputation guardian in the company - that's lonely and it makes it hard to codify and improve our practice. There are also few resources built for our needs. Daisy wanted to correct that by interviewing reputation professionals about the challenges they face and the tools they have developed, so that we can all feel less lonely and develop our own skills.
Why Everybody Hates You
Why investors care about reputation
Investors play a major part in the success of plenty of businesses. For some companies the relationship with investors will be direct and personal, others are mediated by the stock market and media. All are impacted by the reputation of the company.
How so? Surely professional investors only care about the hard numbers in the business case? But investment is about far more than just the numbers – Investors need to trust the people running the company and the strategy they have laid out, and they need to believe that others – consumers, regulators and investors – will trust that company too. The ability to trust is based upon reputation. In turn, investor loyalty is a factor in reducing volatility in share price and in reducing the cost of capital.
To tell you more, I'm joined by two excellent guests:
- Marte Borhaug, Global Head of Sustainable Outcomes for Aviva Investors
- Patrick Thomas, Investment Director, and Head of ESG service at Canaccord Genuity Wealth Management
Together we discuss the links between reputation and the bottom line, what ESG investing is and how it links to reputation, and why reputation is a vital ingredient in any risk profile.
Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639