Why Everybody Hates You
Why Everybody Hates You is an audio support group for reputation professionals. Many of us are the sole reputation guardian in the company - that's lonely and it makes it hard to codify and improve our practice. There are also few resources built for our needs. Daisy wanted to correct that by interviewing reputation professionals about the challenges they face and the tools they have developed, so that we can all feel less lonely and develop our own skills.
Episodes
30 episodes
Why everybody loves Starling Bank
Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affa...
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Season 5
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Episode 5
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21:49
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Why everybody needs to understand carbon markets
Daisy talks to Tim Coombes, a carbon markets expert, about why carbon markets matter for reaching net zero and how to use them while protecting your corporate reputation.Together they cover:What we mean when we talk about ca...
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Season 5
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Episode 4
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26:19
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Why everybody hates electric vehicles
Colin Walker from the Energy and Climate Intelligence Unit (ECIU), talks to Daisy about mis- and disinformation in the world of electric vehicles and how to defend an entire industry from attack.Key takeaways include:The rep...
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Season 5
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Episode 3
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26:19
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Why everybody hates politics
Daisy interviews Helen Thomas, CEO and founder of Blonde Money - a risk monitoring consultancy that brings together years of experience in the worlds of Westminster and Wall Street to advise clients on political risk and how it affects fi...
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Season 5
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Episode 2
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25:31
Why everybody hates data (and change)
To kick off series five, Alex Vail - Chief Executive at the Data Strategy Alliance, talks to Daisy about starting a new non-profit trade association to help businesses with digital transformation. Expect some sobering statistics on how (un)prep...
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Season 5
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Episode 1
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25:06
Why everybody hates the National Trust
Celia Richardson, Director Of Communications and Audience Insight at the National Trust, talks to Daisy about navigating through political strife, putting audience at the heart of a comms plan, and tips for a successful career in communications...
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Season 4
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Episode 4
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30:50
Why everybody hates Pfizer
Richard Maughan, Senior Director, UK Policy and Public Affairs at Pfizer, talks to Daisy about keeping teams sane during a crisis and how to use the lessons from the pandemic to embed positive change.Key takeaways include: ...
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Season 4
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Episode 3
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27:29
Reputation and the cost of living crisis
A double-length episode with double the reputation geek fun: Reputation coach Daisy Powell-Chandler in conversation with Ed Coke, founder of Repute Associates about how brands can or should resp...
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Season 4
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Episode 2
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46:08
Why everybody hates insurers
Daisy speaks to Mark Geoghegan, Editor of The Voice of Insurance, about why everybody hates insurers, how to survive after a meteorite strike, and how insurance both requires and feeds a g...
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Season 4
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Episode 1
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28:03
Why and how your company should be talking about sustainability
Daisy talks to Imogen Hitchcock, owner of communications agency Beaumont. Imogen helps companies to tell better stories and has a particular expertise in employee advocacy programs and in this episode the conversation is all about why and how o...
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Season 3
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Episode 5
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23:31
Communicating the value of waste
Daisy talks to Dr Adam Read, External Affairs Director for SUEZ Recycling & Recovery UK, about how crucial it is that we talk about waste - and why it is hard to do. Along the way, this discussion touches on Roman waste-management practices...
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Season 3
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Episode 4
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34:38
Net Zero jargon and the evolution of COP
Hayley Baines-Buffery, a Director at sustainability agency BRODIE Consulting talks to Daisy about why it matters whether we talk about net zero or carbon neutral, how climate talks have changed over the past decade, and what all of this means f...
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Season 3
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Episode 3
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27:06
Social Impact and Sodexo
Angela Halliday from Sodexo talks to Daisy about how best to measure impact, how to choose what you focus on – and whether customers care. And what does it all mean for you? Our key takeaways are: Make clear commit...
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Season 3
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Episode 2
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33:02
Corporate reputation and human rights
Georgie Erangey from BRODIE Consulting talks to Daisy about how new human rights is as a concept, what the reputation risks are for companies, and whether there is any upside to getting this right. TLDR; don't do this for the accolades, do it f...
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Season 3
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Episode 1
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25:12
M&S stay focussed on guiding principles
Daisy why retail is a lot like working in politics and also offers lessons on leadership - as well as gems on reputation and communication.Five key lessons stood out – three about leadership and two about communications. Let’s start with...
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Season 2
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Episode 5
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38:09
TUI's Covid journey
Liz Edwards, Head of Communications at TUI, tells Daisy about repatriating thousands of customers and why IT systems were actually the biggest challenge that TUI faced when Covid hit. This insight into what goes on behind the scenes at a holida...
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Season 2
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Episode 4
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33:09
How McDonald's repurposed 26,000 eggs
Beth Hart, Vice President for Supply Chain and Brand Trust at McDonald's UK & Ireland talks to Daisy about how it felt to shut down McDonald's - and the important work that went on behind the scenes so that food did not go to waste. This di...
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Season 2
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Episode 3
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36:05
Asda: Communicating for a supermarket during a global pandemic
Chris Lowe, Senior Director of Corporate Affairs at Asda talks to Daisy about what happens at a supermarket when a global pandemic hits, how Covid has changed his relationships with MPs, and the innovations he'll be keeping when the pandemic is...
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Season 2
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Episode 2
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34:57
How it felt to work at Zoom in 2020
Charlotte Holloway, UK&I Government Relations Director at Zoom talks to Daisy about joining a company that is growing at an extraordinary pace, what happens when Prime Ministers use your product and the importance of agency support....
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Season 2
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Episode 1
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28:09
Why everybody hates the financial sector
Rebecca Park, Managing Director of Corporate Affairs at UK Finance talks to Daisy about the real role of communications professionals, why working in an industry body is more interesting that you might think and, of course, why everybody hates ...
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Season 1
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Episode 10
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33:09
Why everybody hates Centrica
Nick Baird, Corporate Affairs Director at Centrica talks to Daisy about how important (and challenging!) it is for businesses to partner positively with government. We discuss how big corporates can speak authentically about climate change and ...
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Season 1
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Episode 9
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21:56
Why everybody says sorry too much and how to stop
Sean O'Meara, founder of Essential Content, publicist and co-author of The Apology Impulse, tells Daisy how the business world ruined sorry and why we can't stop saying it.We talk about why you should think twice before apologis...
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Season 1
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Episode 8
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31:39
Why corporate reputation needs to learn from politics
James Frayne, co-founder of Public First, campaign strategist and author of corporate communications primer Meet the People, tells me why no organisation can truly avoid politics these days - no matter how much they may wish to. <...
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Season 1
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Episode 7
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27:13
Corporate reputation and the Black Lives Matter movement
Something a little bit different from our usual format. I recorded the first episode of this series - covering diversity and corporate reputation - before George Floyd was killed, catapulting the Black Lives Matters movement into a much wider a...
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Season 1
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Episode 6
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42:28
Why does data matter to corporate reputation?
In this episode we look at data use, misuse and abuse. Is data morally neutral? Can there be such a thing as too much data? I’ll answer these questions, explore how data capitalism is shaping our world – for better and worse – then take you on ...
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Season 1
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Episode 5
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31:48