Why Everybody Hates You
Why Everybody Hates You is an audio support group for reputation professionals. Many of us are the sole reputation guardian in the company - that's lonely and it makes it hard to codify and improve our practice. There are also few resources built for our needs. Daisy wanted to correct that by interviewing reputation professionals about the challenges they face and the tools they have developed, so that we can all feel less lonely and develop our own skills.
Why Everybody Hates You
Why everybody hates the financial sector
Rebecca Park, Managing Director of Corporate Affairs at UK Finance talks to Daisy about the real role of communications professionals, why working in an industry body is more interesting that you might think and, of course, why everybody hates bankers.
She also dispenses some excellent advice, including:
- One of the most valuable roles we can play is to be the person in the room who identifies and manages risk.
- Building reputation isn't about talking to your customers about trust. Instead, focus on delivering what they expect from you - trust and reputation will follow.
- Don't destroy your credibility by defending the indefensible.
- Sometimes the right answer isn't to try and grab the headlines: communications takes many forms and the answer might be much more low key than that. And finally,
- Remember that not every decision needs to be taken right now. It might be even better to wait and observe.
For all this as well as insights into how the financial crisis helped banks to navigate Covid, and sensible thoughts on looking after your team during an extended incident, tune in for our season finale.
Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639