Profit First for Real Estate Investors with David Richter
Real estate investors work hard, make great money, and still feel broke, but it’s not your fault. Without a simple system, cash slips through the cracks and every next deal feels like a lifeline instead of a step toward freedom.
That’s why David Richter, author of Profit First for Real Estate Investors with a foreword by Profit First founder Mike Michalowicz, created this podcast to reveal how real investors flipped the script and started paying themselves first. Each episode shares honest stories from investors who used Profit First to eliminate stress, build stability, and reclaim their lives.
If you’re ready to stop surviving and start thriving, this is where your financial clarity begins.
Episodes
345 episodes
Zach Richards: How Private Lenders Actually Structure Deals Differently Than Banks
Zach Richards is a private lender and co-founder of REI Capital Guys, who made his first private loan in July 2020 using $100,000 of his own savings while still working a software job. He now runs a lending fund with his business partner, doing...
Profit First Chat: How to Get Consistent Numbers That Matter (Real‐time financial reporting) | Solocast E29
David Richter of Simple CFO has talked with thousands of entrepreneurs about their finances, and he keeps running into seven-figure real estate businesses operating with no QuickBooks file, no spreadsheet, and no numbers at all. In this solo ep...
David & Christina: Why Cash Is Not King for Real Estate Investors
David Richter and Christina Gutierrez, co-hosts of the Profit First for Real Estate Investors podcast and business partners at Simple CFO, break down why the "cash is king" mantra fails so many real estate investors. Between them they've coache...
Profit First Chat: How to Determine Your ‘Owner’s Pay’ As A Real Estate Investor | Solocast E28
David Richter of Simple CFO breaks down one of the most practical questions real estate investors avoid: how to actually pay yourself first instead of paying everyone else and their mother. Drawing on the Profit First formula, he walks through ...
CFO Case Files: 8 Months of Losses Into Cash Positive in 30 Days | Chris Savor | E15
In this Simple CFO Case Files episode, we go inside the actual client work with Chris Savor, a Simple CFO who's been with the team since April 2022 and manages some of the firm's largest client relationships. Rather than talk about the methodol...
Justin Noe: Take a Four Week Vacation Without Your Business Falling Apart
Justin Noe spent just over 20 years as an active duty Marine before retiring and going all in on real estate. Today he runs a sales team, flips houses, and holds rentals in the Tampa area, and every piece of it is built on the Profit First syst...
Profit First Chat: Budgeting for Growth (Aligning Marketing Spend with Financial Goals) | Solocast E27
On this solo episode of the Profit First for Real Estate Investors podcast, the host tackles a counterintuitive trap that catches growing real estate investors and entrepreneurs: scaling yourself right out of business. Drawing on Keith Cunningh...
CFO Case Files: Why Making a Million Means Nothing If You Kept Nothing | E14
In this Simple CFO Case Files episode, David Richter and his business partner Christina Gutierrez kick off a new recurring series recorded right after their weekly EOS same page meeting. They pull back the curtain on how they run Simple CFO usi...
Rich Lennon: The Fractional Wrap Framework for Hands Off Real Estate Income
Rich Lennon is a longtime real estate investor turned private lender who built one of the largest hard money lending operations in Richmond, Virginia, after a career of flips, rentals, and buy-and-hold deals. He reached financial freedom by ste...
Profit First Chat: Pricing Your Services (or Deals) So You Don't Leave Money on the Table | Solocast E26
In this solocast, the host breaks down one of the most overlooked financial mistakes real estate investors and entrepreneurs make: pricing deals and services without accounting for what they actually need to keep. Whether you're flipping houses...
CFO Case Files: The MCA Trap That Was Costing One Business $30,000 a Month | Tony Castronovo | E13
Tony Castronovo is a Simple CFO fractional CFO who has worked with nearly 50 clients across real estate investing and small business ownership. In this second appearance on the show, Tony joins host Christina Gutierrez to walk through a string ...
David Richter: Why Closing More Deals Won't Fix Your Cash Flow Problem
David Richter is the author of Profit First for Real Estate Investors and founder of Simple CFO, a company built to help real estate investors get control of their cash flow, pay themselves consistently, and stop living deal to deal. H...
Profit First Chat: How to Fund Your Marketing Without Killing Your Profit | Solocast E25
If you can't tell me your return on every marketing channel you're running right now, you're flying blind.Most real estate investors know they have to spend money on marketing — but very few have a system that tells them whether that spe...
CFO Case Files: The Apprenticeship Model That Replaces Coaches, Mentors, and Expensive Mistakes | David Richter | E12
What if the entrepreneurial principles you spent your 20s and 30s learning the hard way — accountability, financial literacy, win-win thinking — could be baked into your kids' education from the very beginning? David Richter shares the story of...
Tim Hubbard: Stop Leaving Money on the Table with Your Long Term Rental
What happens when you run the numbers on the Airbnb you're staying in and realize it beats every turnkey rental you toured that day? For Tim Hubbard, it meant walking away from the long term rental deal he flew to Tennessee to find, buying a hi...
Profit First Chat: Building Personal Wealth While You Grow Your Business | Solocast E24
This solo episode breaks down Profit First, the bank account-based cash management system that helps real estate investors and business owners stop bleeding profitability and start keeping more of every dollar they make. Host David walks throug...
CFO Case Files: The Financial Clarity You Think You Have Isn't Real | Pete Richter | E11
What happens when a father believes so much in what his son built that he becomes a paying client — not a cheerleader, not a silent supporter, but someone who put his own business on the line to test whether the system actually works? That's th...
Jarrod Frankum: The Financial Habit That Separates Investors Who Survive Market Cycles From Those Who Don't
Jarrod Frankum started his real estate journey with nothing — no cash, no credit, and a $500-a-month budget he'd carried home from two years of campus ministry in Brazil. Seven years later, he owns six properties outright and holds an additiona...
Profit First Chat: How to Work with Your CPA to Get the Best Results From Them | Solocast E23
In this solo episode, David Richter breaks down why so many real estate investors and business owners feel like their CPA isn't delivering, and why the problem usually starts long before tax season. The real issue isn't your accountant — it's t...
CFO Case Files: How to Stop Feeling Broke Even When Revenue Looks Good | CFO Christina Gutierrez | E10
Christina Gutierrez is a co-owner and fractional CFO at Simple CFO, a firm she helped build over nearly seven years alongside founder David Richter. Her background spans temp agency work across multiple industries, commercial real estate operat...
Bobby Triplett: Why Serious Fix and Flip Investors Stop Hiring Contractors
Bobby Triplett is VP of Renovation Services at Offerpad, a publicly traded iBuyer with operations in 20+ markets across 15 states, where he has led the renovation of more than 40,000 homes over nearly a decade. His team now offers institutional...
Profit First Chat: Identifying Hidden Cash Drains in Your Business | Solocast E22
Most business owners chase more deals, more leads, and more revenue — convinced that volume is the answer to keeping more money. But as a fractional CFO who has worked with hundreds of businesses, the host knows firsthand what it feels like to ...
CFO Case Files: The 30-Day Check-In That Tells You Whether You Built the Right Partnership | CFO Stacey Iddings | E9
Stacey Iddings is the Client Advocate at Simple CFO Solutions, serving as the first voice new clients hear after signing and the ongoing support presence throughout every stage of their engagement. Over two years in the role, she has onboarded ...
Mike Michalowicz: From Deal Maker to Business Owner: The Shift That Changes Everything (Part 4 of 4)
In this episode of the Profit First for Real Estate Investors podcast, host David Richter sits down in person with Mike Michalowicz — author of Profit First — for the fourth episode in their series together. This conversation takes a deeper loo...
Profit First Chat: Using Financial Data to Decide Which Business Segments to Double Down On | Solocast E21
The numbers will tell you what to scale — if you'll actually listen to them. In this episode, David Richter breaks down exactly which financial numbers every real estate investor and entrepreneur should be tracking, why most business owners are...
