The Force & Friction Podcast
The Force & Friction Podcast, your go-to show for the latest GTM, RevOps and Partnership Strategies, Discussions & Interviews
Podcasting since 2023 • 44 episodes
The Force & Friction Podcast
Latest Episodes
The Truth About Visitor ID: Fixing Data Quality in GTM | Larry Kim | S4:E2
From WordStream to Customers.ai: A Shift Toward Accuracy-First Marketing:Larry shares his journey from building WordStream into a $150M exit to launching Customers.ai, based on the insight that remarketing and website visitor i...
•
Season 4
•
Episode 2
•
50:29
Redefining Revenue: Why Partnerships Are No Longer Optional | Jason Yarborough | S4E1
Here are the core areas we discuss in today's episode:Bridging the GTM Divide: Conversations First, Revenue FollowsJason’s journey from nonprofit work to sales and partnerships taught him the long-game value of connection. His man...
•
Season 4
•
Episode 1
•
48:28
The AI-Powered Evolution of Partnerships | Fredrik Mellander | S3:E14
Why Traditional CRMs Don’t Work for PartnershipsFredrik opens with a personal revelation: despite years of working with top-tier CRMs, partnerships teams were still stuck managing workflows with spreadsheets and manual workarounds.
•
Season 3
•
Episode 14
•
50:48
Pioneering Co-Selling & Redefining SaaS Partnerships | Cassandra Gholston | S3E13
Unlocking Hidden Pipeline with Data-Driven Co-Selling:Many SaaS companies struggle to effectively leverage partnerships because of manual processes, disconnected data, and unclear alignment between partner sales team...
•
Season 3
•
Episode 13
•
55:29
The Era of Ai and Buyer Led GTM | Santosh Sharan | S3:E12
The Evolution of GTM: From Relationship-Driven Sales to AI-Driven Intelligence:Over the past 15 years, sales has evolved from a relationship-based model to a data-driven, automated approach. Santosh shares how he witnessed ...
•
Season 3
•
Episode 12
•
36:09
