The Force & Friction Podcast
The Force & Friction Podcast, your go-to show for the latest GTM, RevOps, AI and Partnership Strategies, Discussions & Interviews
The Force & Friction Podcast
Latest Episodes
Forged in Recession: The Unconventional Playbook for Agency Survival & Growth | Jon Tsourakis S7:E1
Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking to a true serial entrepreneur who was fired by his father, starte...
The Ecosystem Engine: How to Turn Partnerships Into Your Fastest Growth Channel | Juhi Saha S7:E2
Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking about ecosystem-led growth and how to transform partnerships into ...
Scaling Human Connection: How Tech Enables Better EA Relationships | Paige McPheely S5:E12
Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, partnerships, leadership, and specifically SaaS growth. Today, we're exploring how to scale human connection in a tech-driven world and redefi...
GTM Engineering Revolution: Micro-Relevance Over Mass Personalization | Michael Saruggia S6:E2
Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're diving deep into the rise of GTM engineering and how AI is transforming revenue ops wi...
Sales Training is Dead: How One CEO Disrupted Her $10M Business to Build an AI-Native Revenue Engine | Laura Keith S6:E3
Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're exploring the death of traditional sales training and the rise of AI-native sales perf...
