Human Brands Win: The Anti-Playbook for Growth in an AI World | Lindsay Tjepkema S6:E13

Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we are joined by Lindsay Tjepkema, founder of Human Brands Win and former VC-backed founder and CEO of Casted, the first B2B podcasting platform. 

After raising $30 million and scaling Casted to a 50-plus person team, Lindsay had a powerful realization: the industry's obsession with growth hacks and playbooks is a trap. 

She argues that the most sustainable path to growth is through authentic human connection, and she has developed a framework called the "Brave Mindset" to help brands do just that. 

We discuss the challenges of being a visionary founder, the importance of a human-centric approach in an AI world, and the practical steps that brands can take to build a more human identity.

Here are the core areas we discuss in today's episode:

1. The Trap of Pattern Recognition: Why You Shouldn't Follow the Playbook

2. The Brave Mindset: A Framework for Human-Centric Growth

3. The Visionary's Dilemma: How to Get Buy-In for a Brave New World

4. The Human Brand in an AI World: Don't Automate Who You Are

5. The Responsibility of Leadership: Sharing Your Story

Final Thoughts:

Lindsay's message is a breath of fresh air in a world that is often too focused on the numbers, the playbooks, and the growth hacks. She reminds us that the most sustainable path to growth is through authentic human connection, and that the bravest thing we can do is to be ourselves. 

In an AI world, the human brand is not just a nice-to-have. It's a must-have. And it's the brands that embrace their humanity that will ultimately win.

Learn more at www.forceandfrictionpodcast.com