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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
The Original Pickle Shot Co-Founder John King— What it Takes
Back in 2018, when The Original Pickle Shot co-founder John King first launched his brand, pickle-flavored spirits were only just emerging. Fast-forward six years, and what started as a niche experiment has exploded into a booming category—with King's brand leading the charge. The Original Pickle Shot has not only survived the influx of competitors but thrived, earning recognition on Impact Databank's prestigious Hot Prospects list.
On this episode of the Park Street Insider Podcast, John King sits down with Andres Correa to reveal the blueprint behind his remarkable success. Discover how King built a high-growth spirits brand from scratch without a single investor, pioneered an entirely new category, and stayed ahead as the market became increasingly crowded.
King shares his strategies for protecting intellectual property in a competitive landscape, leveraging influencer marketing to capture Gen Z's attention, and what it really takes to build a modern spirits brand in today's market.
Featured Guests:
John King, Co-Founder & President, The Original Pickle Shot
Mentioned in this episode:
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