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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Episodes
90 episodes
Pernod Ricard Northern Europe CEO Julien Hémard: 6 Questions Shaping Spirits— Expert Talks
Julien Hémard, CEO of Pernod Ricard Northern Europe, oversees operations for the world's second-largest spirits company, home to iconic brands including Absolut Vodka, Jameson Irish Whiskey, and The Glenlivet. Managing a diverse portfolio acros...
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Season 7
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Episode 3
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8:19
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Beverage Alcohol Distribution 101: What Today's Brands Need to Know— What's Trending
In 2025, navigating beverage distribution has become one of the most critical challenges facing drinks entrepreneurs. From the end of Prohibition to today's consolidated three-tier system, the distribution landscape has fundamentally shaped whi...
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Season 7
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Episode 2
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47:12
What RTD Market Growth Tells Us About Gen Z Values & Drinking Habits— What's Trending
The RTD category has already experienced massive momentum, yet there's still significant room for growth as new brands and products continue entering the market. Gen Z is driving much of this expansion—but what does their enthusiasm for RTDs re...
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Season 7
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Episode 1
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41:54
The Original Pickle Shot Co-Founder John King— What it Takes
Back in 2018, when The Original Pickle Shot co-founder John King first launched his brand, pickle-flavored spirits were only just emerging. Fast-forward six years, and what started as a niche experiment has exploded into a booming category—with...
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Season 6
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Episode 20
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50:56
Inside the Tequila Category with Fortaleza: Additive Free Tequila, Tariffs & Truck Heists
The tequila industry faces mounting regulatory and legal challenges with Mexico's Consejo Regulador del Tequila (CRT) restricting additive-free marketing claims while high-profile lawsuits are questioning major brands' "100% agave" labeling pra...
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Season 6
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Episode 19
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51:36
What Tasting Competitions Reveal About Emerging Spirits Categories
Tasting competitions have become a convergence point for top suppliers and emerging challenger brands to showcase the key innovations driving the spirits market. Submission data provides early signals of emerging consumer trends months before t...
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Season 6
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Episode 18
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37:05
Beverage Alcohol Tariffs in 2025: Latest Developments & Industry Response
The global trade and tariff landscape is constantly evolving, making it imperative for beverage-alcohol brands to stay in step with the latest updates on U.S. policy. What began earlier in the year as focused measures on Canada, Mexico, a...
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Season 6
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Episode 17
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44:52
Diageo's Take on the Moderation Movement— Expert Talks
In 2025, the moderation movement has evolved from a niche wellness trend into a defining force reshaping the entire drinks industry, embraced by global spirits suppliers like Diageo. As consumers increasingly prioritize quality over quantity an...
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Season 6
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Episode 16
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12:20
What RNDC, Breakthru & Winebow Want from Spirits Brands in 2025
In 2025, the spirits distribution landscape has become increasingly competitive, with traditional powerhouses like RNDC, Breakthru, and Winebow facing new market pressures while brands struggle to secure distribution partnerships in an oversatu...
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Season 6
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Episode 15
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43:32
How Beverage Brands Can Navigate Financial Headwinds— Expert Talks
How can emerging spirits brands thrive even when economic conditions get tough? Smart financial strategy makes all the difference. In this episode, Brian Rosen, Chairman of InvestBev, shares his proven playbook for building resilient beverage b...
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Season 6
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Episode 15
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15:37
Alcohol Distribution Trends: Why Spirits Brands Are Switching to Beer Distributors
In 2025, major spirits suppliers like Tito's and Brown-Forman have made strategic pivots to beer distributors, accelerating a trend that's been reshaping alcohol distribution for years. This cross-category distribution model has become increasi...
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Season 6
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Episode 14
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37:56
818 Tequila's 3 Pillars of Brand Building— Expert Talks
How did 818 Tequila rise above being "just another celebrity spirit brand'? Beyond Kendall Jenner's star power, the brand's success stems from deep industry expertise. In this episode, David Yan Gonzalez, Director of Tequila Operations at 818, ...
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Season 6
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Episode 13
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11:32
2025 Bar Trends: Spirits Spending & Consumer Insights from CGA by NIQ
Bars, restaurants, and venues form the foundation of drinking culture. However, the factors driving spending and visitation within the on-premise sector have evolved significantly due to COVID disruptions, economic pressures, and shifting categ...
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Season 6
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Episode 12
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39:18
Brother's Bond Bourbon CEO & Co-Founder Vincent Hanna— What it Takes
When Vincent Hanna and his co-founders, Ian Somerhalder and Paul Wesley, launched Brother’s Bond Bourbon, they didn’t just introduce another celebrity whiskey—they found a new way to build a modern whiskey brand based on passion and authenticit...
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Season 6
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Episode 11
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59:18
Inside Spirits Innovation with Maurice Doyle & Morten Stengaard— Expert Talks
In today's spirits market, crowded with endless options, meaningful innovation has become essential for brands seeking to establish their identity amid evolving consumer tastes. Yet mere novelty rarely drives success in an industry where everyo...
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Season 6
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Episode 10
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20:45
Simon Ford on Growing Fords Gin from Startup to Brown-Forman Acquisition— What It Takes
Over the 2010s, Fords Gin transformed from a bartender-driven startup to a cocktail culture staple, securing a key position in Brown-Forman's prestigious portfolio. Co-founder Simon Ford built his career immersed in the cocktail scene that his ...
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Season 6
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Episode 9
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52:08
Beverage Alcohol Tariffs in 2025: Where We Stand & What’s Ahead
This March, new U.S. tariffs targeting Canada, Mexico, and China are set to send shockwaves through the beverage alcohol industry. With wine, beer, and spirits brands bracing for major financial impact, how can businesses prepare?The Par...
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Season 6
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Episode 8
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33:33
What It Takes— Teremana Tequila CEO Richard Black
When Dwayne 'The Rock' Johnson and his team of co-founders (Dany Garcia, Ken Austin, and Jenna Fagnan) partnered with industry powerhouse Mast-Jägermeister, they didn't just launch another celebrity tequila – they broke records, becoming the fa...
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Season 6
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Episode 7
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49:15
The Top Beverage Alcohol M&A Deals of 2024: Unpacking Investors Strategic Playbook
From billion-dollar buyouts to strategic portfolio plays, beverage alcohol's dealmaking landscape tells a fascinating story of power, strategy, and evolution. While the post-pandemic M&A frenzy may have cooled, 2024's high-stakes tran...
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Season 6
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Episode 6
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37:59
What It Takes— Building a Category-Leading Brand with Seedlip’s Emma Wykes
Launching an unproven concept into an untapped market segment requires exceptional courage. For Emma Wykes and Seedlip, the vast potential they saw in the non-alcoholic spirits category transformed this calculated risk into a pioneering opportu...
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Season 6
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Episode 5
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40:10
What's Trending— Additive-Free Tequila
The battle over "additive-free" tequila labeling has exposed a deep rift between tradition and transparency in Mexico's most iconic spirit. When Tequila Matchmaker's data revealed widespread additive use despite contrary claims, it didn't just ...
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Season 6
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Episode 5
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35:44
What's Trending— Inside the EU and UK Spirits Markets
The Park Street Insider Podcast is ending the year with an exploration of the EU & UK alcohol markets. Europe leads the world in alcohol consumption, with eight of the top ten biggest alcohol-consuming countries being European. Despite its ...
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Season 6
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Episode 4
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37:55
What's Trending— The Potential of Low & No Alcohol
Low & No is one of beverage-alcohol's spotlight categories in 2024. Many projections indicate that the segment will continue to expand its influence in terms of shelf presence, case volumes, and overall consumer awareness. But while the cat...
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Season 6
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Episode 3
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48:29
Essential Talks— The Financial Basics for Brand Building
Establishing a sound financial model in a business's early days is crucial for spirits brands to set a foundation for sustainable growth. A well-crafted financial plan helps brands minimize surprises and accurately forecast the capital-intensiv...
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Season 6
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Episode 2
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15:58
What It Takes— Surfside CEO Clement Pappas
Brands are often founded with the purpose of aligning with a given trend and exploiting a perceived white space in the market. In the mid-2000s, introducing a premium bourbon may have seen high growth, likewise for rolling out a specialty high-...
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Season 6
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Episode 1
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43:56