.jpg)
Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
Want to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1
Park Street Insider Podcast
The On-Premise Playbook: A Guide to High-Value Bar Partnerships— Expert Talks
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
As on-premise venues navigate an increasingly fragmented spirits landscape, the relationship between brands and bars has reached a critical inflection point. This Expert Talk features Chris Maffeo, the Founder of MAFFEO DRINKS, to examine why most brand-bar partnerships fail before they begin, and how misaligned incentives, from listing fees that deliver no ROI to guest shifts where brand managers never appear, erode trust on both sides.
Chris explores the disconnect between boardroom strategy and bar-floor execution, introducing a practical "if-then" framework for sustainable partnerships that balances bartender personal brand-building with genuine brand advocacy. Chris reveals why treating activations as transactions rather than relationships undermines everyone's bottom line, and demonstrates how accountability gaps, from finance teams demanding immediate returns to bartenders rotating between competing portfolios, can be transformed into long-term value creation.
Featured Guests:
Chris Maffeo, Founder, MAFFEO DRINKS
Mentioned in this episode:
Watch on YouTube:
The On-Premise Playbook: A Guide to High-Value Bar Partnerships
Want to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1
Learn More About Park Street
Sign up for our Daily Industry Newsletter.
Sign Up for our Monthly Newsletter.
Check out Park Street's Guide to Getting Started in the U.S. Market
Follow us for more industry insights on
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
Business of Drinks
Business of Drinks
