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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Former Campari CEO's 6 Steps for Spirits Brand Expansion— Expert Talks
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Building a spirits brand in one market is hard. Building one across multiple continents, at the highest level of the industry, is a different game entirely, and few people have played it better than Matteo Fantacchiotti. A 25-year veteran of the drinks industry with senior leadership stints at Diageo and Carlsberg, Matteo briefly took the helm as CEO of Campari Group before turning his attention to a new challenge: becoming Partner and Chairman of the Board at Cygnet Distillery, where he's applying everything he's learned to building a super-premium gin brand from scratch.
In this episode, recorded live at Bar Convent Berlin, Matteo shares his six-pillar blueprint for luxury spirits brand expansion: from building sustainable brand value and prioritizing the right markets, to why the smartest brands think in cities rather than countries. We explore the hard truths around funding and resource allocation, the people decisions that make or break international growth, and why the best advice he can give any brand looking to expand is to go fewer places, and go much deeper.
Featured Guest:
Matteo Fantacchiotti, Partner and Chairman of the Board, Cygnet Distillery
Watch on YouTube:
The 6 Pillars of Luxury Spirits Brand Expansion
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