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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Diageo's Essential Bar & Consumer Trends Every Brand Needs to Know in 2026— Expert Talks
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Bar trends don't wait for brands to catch up, and in 2026, the gap between brands that understand what's driving consumer behavior and those that don't is only widening. In this episode, Tom Cavanagh, Advocacy Manager at Diageo, breaks down the flavor trends, category shifts, and on-premise dynamics set to define bars this year. From the martini's striking resurgence and tequila's continued climb against a down market, to the texture-forward and bitter-led flavor profiles gaining serious traction with today's drinkers, Tom covers the shifts that should be on every brand's radar.
But Tom's talk goes beyond trend-spotting. He makes a direct, data-backed case for why brand advocacy is the most powerful lever brands have for driving sales, and the numbers behind a single bartender's influence on consumer choice might surprise you. If you want to understand which trends are reshaping bars right now, and why the brands investing in real human relationships are the ones winning at the register, this is the episode to hear.
Park Street Imports is the back-office and importing solution for alcoholic beverage brands launching and scaling in the U.S. market
Featured Guests:
Tom Cavanagh, Advocacy Manager, Diageo
Mentioned in this episode:
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