Content Is A 24/7 365 Marketer For Your Small Business Growth

Are you struggling to make your small business stand out online? 

It’s time to stop guessing and start building a digital presence that truly drives growth. 

Let’s break down the essentials every entrepreneur needs to know to succeed in today’s competitive market.

What's Covered:

• Why your digital footprint is the key to small business success.
• Proven strategies to establish a compelling online presence.
• Practical steps to boost visibility, credibility, and customer engagement.

Join me as I dive into why your digital footprint is crucial for growth and how you can craft an impactful online presence. 

Tune in for actionable advice to enhance your business’s reputation and reach.

Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.com

Transcript

​[00:00:00]

If you don't have an online presence in today's world, you don't exist. Granted, some might say I am a small business. My clients or my customers know who I am. I don't need to be online. And if that is you, please do feel free to exit the presentation. But before you leave, let me ask you this. Kim Amazon provide the same products faster or cheaper. Or if a competitor. Fronted, maybe you're a service-based business. 

If a competitor moved into your area. And they will online marketing. Would they be able to capture your client base? Thank you so much for joining me. I'm so excited to have you here for those of you who don't know me. My name is Priscilla shamba. I am a business communication strategist, and I am the host of the lessons of entrepreneurship, the journey of reinvention podcast. If you don't have an online presence in today's world, you don't exist.

I say all this not to be frightening because I never believe that. Business owners should operate [00:01:00] in fear. Actually I believe the opposite. I believe that there are many things that we cannot control. But for the things that we can control. Let's control them.

For every small business owner, leverage every advantage that you have lift bigger weights without changing a thing. This is the opportunity that. Developing the media side of your small business can provide for you.

And the 21st century Nevada rabbit con says they are for.

Sources of leverage. Capital. If you have more money, you can get more done. Right? You can multiply how much you can get done. 

Labor people. If you have a team, you can get more done than if you are solopreneur. Technology, which can be code or, , artificial intelligence. You can get more done if you know how to code or , how to use artificial intelligence. 

Which I will be touching on a little bit, but stay with me. And then of course what we're discussing today, media. Media is the biggest opportunity because everybody has got access to media. [00:02:00] All the platforms that you can use to develop the media side of your business. I essentially free. That essentially they're free. It's your time and how much you wanted to vote. In terms of free sources to doing that, but the entry point. Is free.

Today's leverage that I'm going to be talking about for the small business owner is media. I'm also going to be touching a little bit about AI, but you'll find that in your intrepreneurs guide to social media success.

The opportunity that the media affords us is that we can reach more people. 

Physically we're limited in how much interaction we can do with people. After we've done all the business of life and of running a business, there's very little time left for us to interact with people. And yet we know that the number one role of the business owner. Is really to go out there and build relationships. 

This is why it's such a huge opportunity for us to leverage media.

We're limited by our busy schedules, our family responsibilities and running a business. We have very little time left for us to actually meet [00:03:00] new people, to actually instruct with the people who even purchase our own products. This is why we have to leverage media.

I'm not saying that media takes the place off in person, but media allows us to amplify. In-person. Efforts.

Essentially media works while we're sleeping.

Let's take the instance of even in person, you go to a conference, you go to a networking event. You meet some people, the moment you exchange information, the next thing they do is they check your online presence. Remember what I said at the beginning. If you don't have an online presence in today's world, essentially, you don't exist. 

They want to confirm that you are who you say you are and you do what you say you do. They go to social media and they look for you, they've become so interested in who you are, that they want to know some more. 

They check you out on social media and there's nothing. And then they're like, oh, , you've just cut off the conversation at that point, 

If they go online and they find, wow, that's really interesting what you do. You've created an opportunity to enhance your in-person interactions [00:04:00] because they want to know some more about you.

Back to the massive opportunity at hand. That is social media.

People say, ah, social media is crowded. Everyone is on their saturated, the top to get seen. And I hear all that. But then if I can come back to you and ask you a question. What was the process for the last time that you made a buying decision?

And I can tell you about my most recent purchases. They've been self-lead. Market research before I purchase a product. I was on an email list of someone that I trusted. I've never met this woman before, but I perhaps let me not use the word trusted. A person that had grown in affinity for, because in her email, she sends me a lot of value, things that I use, things that I didn't know. 

And I'm always excited to open her emails. And that relationship from just opening her emails. I hadn't yet purchased anything from her. 

But because of the emails that she continuously sent on a consistent basis, continually providing value. I take that person to be an expert. So I'd trust her expertise. So maybe let me not say I trust her. [00:05:00] I trust her expertise.

I've grown in the affinity for her because she sends so much jolly in her emails of purchase her products when she makes offers, because I trust her as an expert in what she's talking about. Because of the way she served me through being on her email list. This person made a recommendation. For. Colleague of hers that she said was an expert in something else. I went to this lady's YouTube. Based on the recommendation. 

And I went down the rabbit hole with her YouTube videos, fond them to be so high value. 

Winter tow website loved her tone. And purchase her products as well. I'm not the most tech savvy person.

In a room full of people. I'd probably be one of the lowest in terms of being technologically savvy. So if I'm making buying decisions through this market led research, how many other people who are even more tech savvy than I am. I'm making decisions based on this. 

As you can see, it's a huge opportunity. That if you don't. Create a media side of your business. [00:06:00] Where people can learn about your service through their own self led market research. And determined that you are the obvious choice for them when they are in need of that service. It's a huge opportunity missed.

I think I've established why we here? 

No more hesitation. Let's jump right in. I'm going to address all the elephants in the room. Some of you are saying, oh, I've tried this content thing and it's just too much work. And I'm here to say, look. In the beginning, people used to say quantity over quality. And if you already started in the journey, I would say, let's go for quality over quantity. 

It doesn't have to be too much work. If you've been doing this awhile, you've honed the skills. And you've got enough data for you to begin to focus in on quality of quantity. But if you haven't started on this JD, and this is the beginning of your journey, I'm so excited for you. 

It really is just , a mindset shift.

This is a huge opportunity.

Content creators without even businesses are making a lot of money just creating contents. Imagine being a small business, that's [00:07:00] building the immediate empire to support the business. This is a massive opportunity.

Our goal is simple. Our goal is mastery. So putting in that 10,000 hours, Malcolm Gladwell. 10,000 hours to get to mastery. This is just part of the process. If you're building your business with the long game in mind. Creating content. You've got to think about it as something that you're going to be able to leverage. If you had no content side of your business. In the meadow fuse, you are going to be in a lot of trouble.

And I make that prediction based on. , the direction of marketing.

The next elephant in the room, but it's not something that I enjoy doing. I'm bored doing it. If you find yourself bored, while you're creating content for your business. You're probably out of alignment with your communication style. And I touch on this in your entrepreneur's guide to social media success. You shouldn't be working against who you are. In the beginning, if you are the lead of the team or it's just used in the social media. Choose a platform. 

Choose [00:08:00] a. Form of expression that is naturally in line with 

your most effective, most enjoyable form of communication.

In the entrepreneur's guide to social media success. You'll find a quiz there that will kind of get your wheels spinning in terms of what is your Metro communication style? How are you most effective? What gives you energy in terms of communication? And how can you do that best? 

It doesn't matter whether you're introverted or you're extroverted. There's a form of media in which you can shine best. And if you are. In line and in tune with who you are, you will serve your business the best. And you'll be able to make that a foundational block of the media side of fuel business. At some point in time, you may hire people to do other things. But you have. Enough data from doing something and understanding your customer better and getting feedback and getting engagement. To be able to use that inflammation. 

Remember we're not in the business of media for media sake. 

Our business objectives, [00:09:00] driving on media. 

And then the feedback from our media is driving our business goals. So this is working hand in hand. We're not in content creation for content creation sake. We're doing it for the enhancement of our businesses that we can reach more people.

Get more sales. Build a brand equity. All these things, which are really important. If we have the long game of our business in mind. And the health of our business in mind. Remember, this is leverage. We're trying to create things that will allow us to lift more without doing a thing.

The next elephant in the room that I've heard before is, you know, I'm been trying to do this while I'm thinking about doing this, but I don't see the ROI. I don't see the return on the investment of my time or of my money. 

Vanity metrics are nice, , but let's put this into context of what's really important.

I'd ask you. What's the biggest event that you have attended, where you are? The speaker. Five people. 10 people. A hundred people. Uh, 500 people, [00:10:00] 5,000 people. 20,000 people. I don't know.

But this is the opportunity creating the media side of your business is providing for you. At the tip of your fingers, you have access to. Tim 15, a hundred, 500. 10,000, 20,000 people who are giving you the attention.

Don't get caught up in onboarding at it takes too long. There's too much people on social media. I'm not seeing any results. Don't get caught up in all those things. Because we'll miss the opportunity of a lifetime, and this is the opportunity for lifetime today. People who have embraced media.

I'm making fortunes adjust on using media. What more of small business owners with limited budgets for advertising 

who desired to reach people and really make an impact on people. How much more should we be? Leveraging social media. To get our messages up there.

I would want you to ask yourself how important is the work that you do? Is it important enough for [00:11:00] you to get out of your comfort zone? Is it important enough for you to do some boring things? And we all run businesses. There's a whole lot of boring things. We do. For the sake of our business, thriving. Is it important enough for you? To take this. Media side that may seem boring. May seem like a lot of work. If you can leverage it for the success of your business now and in the future. I think for me, the resounding answer would be a yes.

How important is the impact that you want to make?

All we need is a mindset shift.

It's stepping over fear and taking hold of the power that we have power love and a sound mind going forward because this isn't. Opportunity that we are not going to allow to slip through our fingers.

There's a lot that we can control in business. But there are many things that we can control in business. , if we build up the media side of our business, those aspects will also become assets within our business. Sources of revenue if [00:12:00] we take advantage of this opportunity today.

I'd like to let you in on a little secret. When I started out doing media. And if you go to my YouTube channel, Lessons of entrepreneurship, , the journey of reinvention podcast. Scroll right to the bottom. I was nervous too. I wasn't sure what I was doing, but I was just putting things out there and it took me years to learn the lessons that I'm sharing with you today. 

But one of the biggest lessons I learned. Is that while I was worried about putting myself out there, what would people think. You know what I discovered.

No one cares. Nobody cares as much about me as I thought they kid. Everybody's going about their life and I'm still producing content. So don't be worried about what will other people think they are too busy thinking about their own life problems to think about you. But you have an opportunity to focus and do the things that you need to do to leverage media for your small business.

Now before we get tactical, I know everybody loves the tactical things. 

We also have all guide, which we'll go even more into detail with the tactical things. Let's be strategic.

First thing we have to do [00:13:00] is get our mindset right. , every time you have the attention of someone show up. Show up in a big way.

Serve them at the highest level.

That's taking us back to marketing 1 0 1 back to the basics. Don't tell them what you do, show them what you do. , the opportunity to have the attention of somewhat and attention today's currency. 

, the reason I mentioned that this is marketing one-on-one back to the basics. 

Every champion knows that if you're going to win the championship, you need to master the basics.

Number one, show them what you do. Don't tell them what you do, show them what you do. And then you might say, well, I have a service-based business. Embody the values embodied the mission, share what you're doing. Share the experiences that you're having and that way you're showing them what you're doing,

as a client for a service-based business. 

I want to know before I purchase your services or before I agreed to being coached by you, that there's a values alignment. The only way I can know that there's a values alignment is if I experience you [00:14:00] and , learn your mission, experience your values through the content that you put out for me to decide that this is a service. That I would like to purchase.

I'll repeat number one. Every time you have someone's attention, serve them at the highest level.

Secondly show your expertise. This builds a number one show your expertise do not be surface level. People say, oh, on the incident. There's so many people and social media. 

There's so many people talking about things, but guess what? Most of them are being surface level. So in order to show your expertise, you have to really go deep on a topic.

Don't be afraid to give away the really good stuff on what you do, because guess what? The person who's on a buying journey.

Who encounters you speaking that language? We'll immediately know that you are the person for them because everybody else will be being surface level. But remember the person on a buying journey has really determined. They have a need. And they're looking for someone to tell them something different. And if we remain surface level,

We lose the [00:15:00] opportunity to bring someone in and show that we are experts.

I like to refer to a quote by Dharius Daniels. People don't catch the heat. They catch the fire. People don't catch the heat. You can't just be warm. People catch the fire. They wanted blazing hot. They want to know that you really know what you're talking about. She has profound content that shows that you are an expert. Remember, we're not telling them what experts we're showing them our expertise through our content. 

It's a subtle difference, but a really powerful difference.

Be thoughtful in your content. Add your perspective.

Get people thinking and wanting to know more about the unique way in which you think about things, the unique way in which you show things.

Thirdly. I think a lot of people don't talk about this in terms of the opportunity that there is in media.

Media is an opportunity to build relationships at scale. I know some of you are thinking relationships at [00:16:00]scale. What are you talking about? But think about this. The people you follow online, the people whose books you've read that's content to shows you watch on YouTube. You have an affinity, almost like a friend likeness, , a person you've never met, but you would put them in the friend category something's happening in the life and you watch it online on the news. You really get affected by that because that person. Even though you don't know them. You've built a relationship. Uh, connection with that person. 

And you really think about that person daily. This is the opportunity that media has. You see it with influences people get so into this person's life. Something's going on. There's a string of messages, a string of comments. I'm praying for you. I'm wishing you the best you deserve better. The things you would say to a dear friend of yours. Media provides this opportunity for us to build relationships to scale. Same thing as business owners. We're limited in our ability even to meet new people, most of us are interacting with the same people every day. And every once in [00:17:00] a while, we'd go to a conference out of the recognition that we need to interact with people who are not our typical circle, we need to expand on network. And the media. Ford is an opportunity to grow an Intuit, to build relationships really at scale.

How now as entrepreneurs They are entrepreneurial influences. And perhaps you are an influencer, perhaps this really not your jam either way. How do we leverage media to build those relationships at scale? I think it really comes down to the posture of your content. People can really feel the hot posture of something and intention behind. How something was written. 

People really do feel that even when you film something or you write something or you have an audio conversation. People really do feel the heart behind those things. So really being intentional when you're creating content. But how do you want this to be received on the other end? 

And what is your intention? In creating this because people do feel that energy. 

Just like an all manners for relationship. Think about if you said the same [00:18:00] thing, the same way every single time , why would anyone listen to you? It sounds like mom you're nagging rights. Mom keeps saying the same thing over and over again with the same tone. In the same way and that's not the kind of relationship that we want to have. 

We want to, have people be excited to know what we're doing. And that doesn't mean we change our message. Um, message is always the same, but we share it in different ways. We share through story straight through Yuma. We shared through pictures. 

The idea is to have many points of connection. 

, we share our values, we share our mission. We share our experiences. We shared the events we attended. We shared the lessons we've learned. All part of this. Relationship building at scale that we're doing through media.

Which leads us into the next point, which is about establishing a brand voice. I love the analogy that alex Hosey.

Co-founder of acquisition.com uses. He says your brand is like a bouquet of flowers. Each flower represents the [00:19:00] different points at which people will make contact with your business, with your brand. Right. If one of the flowers is wilted in a bouquet, no, one's going to buy that bouquet because people will buy a bouquet with all the flowers look beautiful vibrant and lively. it's the same approach we should have when we're thinking about building the media side of our business, all the places where people can come into contact with us. Should formulate a beautiful, okay. Nothing should be wilted. 

It shouldn't be like you go to. Someone's Instagram it's horrible, but if you go to their LinkedIn, it's nice and beautiful. Remember. We want to be consistent everywhere. People find us. I'll brand is building this beautiful bouquet.

I'll share with you. One of the traps of the creation process. Is that a lot of times we're led by our emotion. Did they were feeling tired. The post is horrible. Or the podcast has no energy. The description is just full of spelling errors, and [00:20:00] think about that bouquet once again, because we're not just digging media for media sake. We're doing media because this is an opportunity that we can leverage. So we can lift heavier weights , doing less. For our businesses. 

That's how important the media side of the businesses.

And I'm not trying to say that we shouldn't be human. Of course. We're human. The days when we're tired, the days with sleepy. The days, a whole lot of stuff is going on and we still got to show up. It's the same thing, within your business that you still got to show up. But this is the reason why we have templates. 

We have structures. We have plug and play. Kind of things to mitigate the fact that one day was super excited and I'll blog posts, just fireworks fire, not in every cylinder. And it's so exciting. And then the day where, , life is lifeing. Right. Life is happening.

The post is just math. 

Plug and play is so important. Remember I said, this does not have to take a lot of time. The first hesitation people say it takes too much time. No, it doesn't have to take a lot of time. That's the reason that we create templates. It actually [00:21:00] enhances us in our objective , of being able to collect data and see what's working. 

And what's not. Every quarter. We can look at the templates that we've been using. Look at the ones that have been successful keep what's working really well. Try something else together with that. For the next quarter.

So templates provided us with consistency. 

, and we can do it quickly because these are predesigned formats.

And then some might say, oh, I don't want to use templates because it's not authentically showing up. And so that I would say, look at the end of the day, this is business. No one is going to hire you to deal with emotional ups and downs. People want to see that. On a good day, on a bad day. If I purchase a service, I'm going to get a great result. 

Remember the brand that we're building the bouquet of flowers. Uh, media is a representation of that. And we're thinking about the long game. We're thinking of building a media side that can enhance our business objectives so that we can make more impact, reach more people , serve our community, serve all families. 

So that's how important this is.

[00:22:00] I think I've made my case.

When that buzz of creativity hits, which it will, as you start making content. That creativity is what allows us to produce something that's unique, something that's different, something that we can say. All brand is different. And we test that in and out with the templates.

Next point, I would say.

Share a unique point of view. It cannot be more of the same. It has to be what's different otherwise for more of the same than we compete on price. We don't want to compete on price. We want the uniqueness that we bring to be. Articulated well and understood by the people that we're trying to serve in the market. 

Your unique point of view might be counter-culture. It might be controversial. It might be traditional. It might be liberal. Whatever it is it should be communicated and understood what is different about you make sure that you're always sharing. What is different about your business?

Which is why it's important that we don't be surface [00:23:00] level. Because the four surface level, then it appears like we're commodities. It's another coach. It's another consultant. It's. Another, whatever. We want to be sure that we are in our ocean of one and we're clear. Why we are uniquely doing what we're uniquely doing.

For example, good food. 

Doesn't have to cost a lot. That's a unique message because most people will say, oh, this content cultural, you need to make more money to eat better. And you might have a message where you say, My message is that good food doesn't need to cost a lot. That's the unique spin that you're bringing and people who are interested in that unique spin, 

they're not going to compare it to all the other people who are talking about food. They're going to put you in your own category and which is what we want.

My unique point of view is

creating a medium machine for your business. It doesn't have to be something exclusive to seven figure business owners. That's a unique message for all those people who think, I've got to be, The top 1% of my industry in order for me to [00:24:00] have. A. Fire brunt and attractive media side to my business. I'm saying no, you don't have to be seven to figure. If you're a small business owner and you want to build up the media side of your business, you can do it, and this is how you do it. 

That's my unique message. And those who are interested in that, we'll lean into that.

This is such a timely message because the markets have shifted. If you haven't noticed the economy, the doing what economies do, post pandemic, people are feeling how difficult it is to do more business, which is why it's even more important for us. To leverage all the aspects that we can to enhance all business activities.

We need to move differently. 

Creativity is essential.

I'll read a quote from the Harvard business review. About the new way of marketing. And in this article, they were talking about the echo verse. What does the echo verse mean? And this is the age they say, what in? 

Communication now is omnidirectional with the players in the market. Creating meaning sending, promoting. , all the aspects [00:25:00] of communication. It's not one way. It's not two way it's happening in all directions. Sometimes it's echoes of other communications. This is what marketing is today. It's so complex. It's no longer A straight line. We have to be creative and attaching ourselves to the ways in which we can connect . 

We can take advantage of all the ways in which our communications can be. Echoed by different players in the market in different ways.

So for most of us, we're starting here. This is our marketing machine model. We're starting where we're just promotional. We're just showing people what we do, but the next stage from promotional is we want to be relational. We want people to engage with us. 

We want to. Talk to people build relationships or go into those DMS when a new follower comes in and we want to speak to them at that individual basis. And some of you might say, we can't scale that when we've got so many people. Yes. That's another problem hey, who knows technology might have solved it by the time we get there. 

There's AI now, right? So. Let's not concern ourselves with [00:26:00] problems that we don't have this. Take the people in who are coming in now and make sure that we. Engage with them. We talk to them, we build relationship with them. We give the feedback.

Otherwise, we can do this. If you have an email newsletter. Rather than just having it be a one-way communication at the end of your email. Ask your readers. If they want to speak to you about something or they want to let you know what they'd like to see in the next email, ask them to respond to you.

On a various platforms, you can do a poll. To know what people think about what you're planning to put out in the next month or in the next quarter. It's an opportunity for you to. Really let people know that this content. This media, this business was made for you or made with you in mind. And that connection is such a powerful thing that a small business owners. If we can leverage that. In building our business, it's a massive opportunity and there's a massive upside to that.

People don't want to be cogs in the wheel of all marketing machines.

They don't just want to be [00:27:00] having information thrown at them. They really want to participate and to be seen and to be heard and to know that. Products were made with them in mind. , I like to use the analogy for party of people came to your party. 

You wouldn't just let them walk in and just stop wandering around. And you don't take the time to have any kind of personal interaction with them. If you're a good host or hostess, You would want to make sure that every person who comes through that door, it doesn't matter how many people come through that door. You want to be able to touch base with every person that comes in to let them feel seen, let them feel banked for coming to your party.

And an essence, that analogy is just to say, let's work the rooms that we have created with an online or in-person. Let's make sure we're working those dreams, letting people know, Hey, thanks for coming in. Well, so happy you're here. What do you need? Let people feel that they're welcome. It takes so much energy to be able to.

Create a room. So for us to neglect the rooms that we have created is [00:28:00] another huge missed opportunity.

Not to the next level, which is community building.

In the community backtalk potty analogy. Our job is to provide the entertainment. And to make sure that people are having fun.

We don't want to create communities or groups where we are, the only people who talk. , if you have a Facebook group and it's one way is you talking out to people, then that's a dead party. People are going to leave that party very soon. We want vibrant communities where people. Grow from each other, you know, one person can only offer so much value. But a group of people who identify with something that someone has created can offer more value to one another. And best of all, guess what? 

They're thankful that you created a space. Where they could find these kinds of interactions and grow as a community. So you don't have to feel like, oh, if people are just talking to the community and it's not, you who's talking. That somehow it doesn't benefit. You. People are grateful that 

you've created such a space where such things can happen, and that can only benefit you even more because the community will root for you. The [00:29:00] community roots for what you're doing, and they are going out and they'll find other people to come and join the community. So you have to work less. I remember leverage. 

We want to do more heavy lifting with doing less work.

So. Let's create spaces for people to thrive.

How we show up.

Always be professional in the takeaway and the lessons from your content. But always be social in the delivery or the presentation. Remember social media.

The lesson can be professional. But the delivery must be social.

The next point is make sure that you are a brand evangelist. I used to talk about being a brand ambassador as being the number one role for you. If your CEO or your founder. And then I realized that the term ambassadors to ivory tower. If you are a small business owner, you're an entrepreneur. You are a brand evangelist. 

You are doing that door to door, knocking. It could get people to know what your message is and what you're about.

Tell them what you do, tell them how you do it differently. And ask them if they want to know [00:30:00] more. And if you've piqued their interest and they want to know more. Invite them for a virtual coffee or virtual tea and get to be social. While making sure that you provide a professional takeaway. 

Now, I know a lot of you would probably have been waiting for this point where we get tactical. There's more tactical information in the diet. But I'd say for the tactical, it's more about the content format. There's a structure that your content should follow and it should always have the following two things. 

It should always have a hook. At the beginning. Which is you giving people a reason why to listen. To read to watch. Whatever the format is. First thing is the hook. So you begin with the most interesting part. Of whatever it is that you want to say.

Don't follow the introduction, body conclusion, method, know, whatever you've written, or whatever you've scripted or whatever you've spoken. Whatever the most important part was, let [00:31:00] that be the hook, because that gives someone a reason to listen.

And the body that follows after the hook is just for the enhancing. 

I think Ashley writes it this way. When you begin with the hook, He began by giving people a reason to listen. And then every word after that, give people reasons to continue reading or to continue listening or to continue watching.

The second thing that you must have, whatever the structure is, you must have a call to action. 

A call to action simply means that you're telling people what to do next. You must tell people what to do next, because you've gotten the attention. The in your ecosystem. Tell them what to do next. Whether it's, if they liked this blog article, they would probably like this. Next article. So they should read this next. 

Or if they liked this video on YouTube, they should probably watch the next video, which is this one. Always remember to continue to make your offer. So that people know that you're not just a content creator, you're content created with the business. 

You're in the business of doing this thing. You want to let people know. After they've read your post or after they've [00:32:00] listened to your thing. Hey, I'm Priscilla and I'm a business communication strategist. And what I do is I help business owners communicate the messages through media. And if you'd like to know more about what I do. Go to WW dot, reinventing perspectives.com. Then people know how they can work with you and always put that at the end, not a hard sell, but just a, Hey, this is who I am. So that for those people who are sold, they want to work with you. Let's not prolong the process, let them know immediately what they can do if they want to work with you. They'll go to your website and they know that they can do that. 

They don't have to watch 10 videos or read three blog posts or have to search. How is it that they can get in contact with you always make it clear how people can get in contact with you.

Remember it takes over 20 touch points for someone to decide that you are the person they want to buy from. When people enter your ecosystem. Send them to the next touch point. Let them get more [00:33:00] familiar with your work. And if you've been implementing this system where you remember that your content is a bouquet.

And wherever they go in your content world in your ecosystem. They will find a vibrant lively flower there. You've used templates to make sure that there's consistency. And you've showed up so that you can serve. You are able to send them somewhere else within your ecosystem for them to. Do the own self led market research. 

, check out the entrepreneur's guide to social media success. Well, you'll find more tactical things and you'll also find a bonus on how to use. AI. For content creation.

I'm so excited that. Small business owners, entrepreneurs, uh, tanking. Building the media side of the business we're thinking long-term. About how we can leverage media for business success. , my name is Priscilla shamba. I'm a business communication strategist. 

I help [00:34:00] business owners communicate the messages through media. If you'd like to know more about what I do, please visit my website. Www dot. Reinventing perspectives.com. Or you can send me an email to Priscilla at reinventing perspectives. Dot com. More information in the description box. 

When everything is said and done, To the brand evangelist, the she C oh. Who will you tell about your business today?

As I close. I want you to remember the words of John C. Maxwell.

It takes a lifetime to become an overnight success. It takes a lifetime. To become an overnight success. So let's get to work Thank you.