8 Ways To Invest In Real Estate in 2024 , Beginner Friendly (with Special Guest Charisse Walker)

Discover beginner-friendly strategies to invest in real estate in 2024 with insights from Charisse Walker, a seasoned real estate investor, author, and host of the Emmy-nominated TV show, The American Dream.

What's Covered:

• Charisse's personal journey from corporate executive to successful real estate investor.
• Eight accessible methods for newcomers to start investing in real estate.
• Balancing business, life, and motherhood as a mompreneur.
• Tips on developing resilience and creating a life you love through real estate.

Tune in to learn how real estate investing can transform your life in the coming year!

Real estate investing changed Charisse Walker's life and became a passion. Is 2024 the year for you to start real estate investing? Find out from an expert mompreneur!

Charisse Walker is a powerhouse businesswoman with a ​unique perspective on business, life, and ​motherhood. As a divorced mom, former ​corporate executive, and remarried mother ​with children ranging in age from 9 to 34, she is the epitome of creating a life you love by finding passion and developing resilience.

Charisse lives in Utah and is an author of Flipping the Iceberg, a podcaster for Unbreakable Mompreneurs, the host of an Emmy-nominated tv show called, The American Dream, coaches people in three areas: investing in real estate, business, and life.

📚Flipping The Iceberg: Discovering And Celebrating What Lies Beneath The Surface In Your Relationship by Charisse Walker


🤝To learn more about Charisse, go to https://www.charissewalker.com/

Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.com

Transcript

Charisse Walker: [00:00:00] we did hire a contractor, but that contractor was so slow and didn't do anything. And the amount of money they were charging. So we fired him and we started to do everything on our own. At that point, I didn't know anything that I was doing. I killed my shoulder. I ended up having to have shoulder surgery because I painted this house. Literally rolled it by myself.

, I mean, there was just so many different things, but what I would say to somebody that's just starting out is you need a mentor because the amount of money that I could have made versus how much I spent, we could have done a lot better and even paying a mentor.

I think we still could have made more money. 

It's time to reinvent.

Priscilla Shumba: Welcome to the Lessons of Entrepreneurship, the Journey of Reinvention. Today, I have a very special guest. She is the host of the Emmy nominated show, The American [00:01:00] Dream, host of Unbreakable Mompreneurs podcast. 

She's also the author of Flipping the Iceberg, Discovering and Celebrating What Lies Beneath the Surface in Your Relationships. She's an entrepreneur and a real estate enthusiast. Welcome, Cherise. We're so happy to have you. Please tell us who you are and what's your mission. 

Charisse Walker: Thank you for having me, first of all. Sharice Walker, and I am a mother of six. And I started on the entrepreneurial journey, I think it was probably 13 years ago. And life has changed for the better. , I'm on a mission to help people find their passion and their peace and joy and making sure that they can really accomplish anything that they set their minds to and that money should not have to be an obstacle.

Priscilla Shumba: I like that. I'm like mother of six. How? And you're an entrepreneur and you're all these things. Like we're all envious now.

Charisse Walker: Thanks.

Priscilla Shumba: Cherise, tell us how this all got started. Tell us sort of your backstory.

Charisse Walker: So [00:02:00] I actually, at 22, I started teaching college and , I didn't even apply. They just came to me and said, Hey, have you ever thought of teaching? And long story short, I ended up becoming instructor of the year a few times. And then I moved into a Dean position and then the director. The president of the campuses, and then I opened up a college.

And when I opened up the college, obviously it's very difficult, especially nursing, dental hygiene. And so once I got the school accredited, , the very next week I show up for work and my boss I want to backtrack for a second. I would spend 36 hours. So I'd come in at 8 a. m. one day and I wouldn't leave till 2 o'clock the next day.

And so I sent my kids, because I was going through a divorce at the time, I sent them up to spend time with their cousins during the summer. So I didn't even get to see them because I was trying to get this school accredited. And literally the week after I get it accredited, my boss is in my office when I show up.

And he's sitting with this guy and he's hey Sharice, meet your replacement. And I'm like, what? my school was doing better than his school So it didn't make any [00:03:00] sense and I found out that the ceo Of the college he had a really good friend who lived in florida And his friend wanted to move to utah and needed a job.

So I was out of a job because of it So at that point I realized that no matter how hard I worked no matter what I did It didn't matter because somebody else could always tell me. Hey, thanks, but no And so at that point I realized, okay, never again. 70 hour work weeks, I had four kids at the time, going through divorce.

It was horrible that could happen. And so that was kind of my to my entrepreneurial journey. So I started with, Before text messages were a thing and you would there's, it was 902 something. It wasn't 90210 but it was something similar to that. And so I would go into businesses and say, Hey, you can capture people's information and you can send them text messages.

And they're like, , that will never take off. And look at it today. Made my money back on that investment, and then I got into real [00:04:00] estate, and real estate investing, and , there's another story behind that, where my brother and my family went into business and that went belly up and left us significantly in the hole, like 200, 000.

And I had a best friend that did the same thing. I realized from there, it was just put our bootstraps up, because we were on food stamps by the time that I left that college. So we were able to pull ourselves out of a 400, 000 hole to where we have multiple properties. We flip, , we do a lot of different things with real estate investing.

So I teach people how to do that. And then I also teach people business because obviously I have 

a master's in business. And so really growing your business. And learning what to do is something that I'm very passionate about. I really realized after teaching college that I want every single person that is listening as well as anybody else, that if you're living on a fixed income or your paycheck to paycheck, or you don't know what's going to happen and you're not happy in your job, that there is life after that.

If you can find your true passion. [00:05:00] And then from there, having the courage to take that leap of faith and get into your entrepreneurial journey. That's me. 

Priscilla Shumba: You've had quite an adventure come out on the other side with the great story to tell on a great mission. I think the first thing that people think about real estate investing is It's something that requires a lot of money.

So people often think I can't get into that kind of business. Or if they just see anything to do with real estate, they switch off because they're like, I don't have enough money to purchase the property that I'm in. , so how do I get into real estate investing? I'm interested to know what you would say, because you coach people as well , on doing this, what you'd say to that person and how someone can approach going into real estate investing.

There's

Charisse Walker: The first thing is you have to decide. So I call it the fly free method. The F stands for you have to figure out what you're really interested in and where you're at. For example, if I don't have a lot of money, I feel like this is a commercial. I don't have a lot of money.

I don't have a lot of time. So you just have to decide. I know I'm totally dating myself, but you have to make sure you, know where you're at because I can teach eight different ways of real estate [00:06:00] investing from somebody who doesn't have any money to somebody that has a lot of money and they don't want to do anything.

There's so many different ways. And so you have to decide where you fit in that spectrum. And then from there , I can help you because if you don't have money, then you might have lot of time. And so you can partner with somebody that can help you Like I'm giving people leads right now to call because I don't have a lot of time So if they can call and then we can partner we can split if we close a deal And so that's something where you start to get out and then your flips you can have people Join you and do rev share you can have people like I just did one with somebody Where I'm a hard money lender, but I'm also the partner they do all the work, I provide some of the money, and then I take a portion of the deal the net proceeds of that deal.

And then , you can start to, I mean, it really does, it starts to snowball. In the words of Grant Cardone, I think he started with 3, 000, and he's a multi billion dollar company now, in industry, [00:07:00] with real estate. 

Priscilla Shumba: you said there. And my brain is like running all over. So I'm sure even the person who's listening, if they're not familiar with real estate, they're like, Sharice. In the event that someone has a few thousand dollars, are you looking for a partner?

A friend, a family member. Are you looking at a certain place or community where people find partners? How are you finding that partner? 

Charisse Walker: You have to get in the community. So I will tell you my investing with friends and family did not go so well. And I would not personally, I just wouldn't. If you're starting out, you need to get into community. So there's real estate investor associations in every single state.

And many communities. And so if you look that up, usually , they charge membership fee, but you can also pay to just go to meetings. And so that's actually how I started. Or a lot of like YouTube university or have some videos that you can just start learning. And so I did that for about a year and a half and I just learned [00:08:00] and learned.

And finally I went to one of those meetings, the real estate investor associations, and they're like, just do it. Stop learning and just take action. So I literally left that meeting and looked up cause I'm also a realtor and I'm a lender, but I looked up, Some homes online and I just drove straight to one Toured it and made an offer and they accepted it.

And so I got a hard money loan And that helped me pay for the repairs and helped me pay for the house And then I sold it and we did very well. And so before I even Closed on that one. I bought another one. My husband's like what are you doing? But it's worked out really well. So now we have You buy and holds, which is what they're called, where you buy a house and instead of flipping, and if you don't know what flipping is, it means that you go in, you renovate the house, and you turn around.

So say that we bought the house, I'm going to throw out numbers, 200, 000, we can turn around and sell it for 315, 000. Obviously, you're not going to make that much because you have to pay contractors and materials and interest [00:09:00] and holding costs. But, that is something that you could start doing.

And it doesn't take a lot of money. You can partner with somebody that is willing to put up the money if you're willing to do the repairs or oversee the repairs.

Priscilla Shumba: What was your first flip like, if you can take us back to that person, what was going on, because I think a lot of people were like, okay, you're so calm and you're professional and you're experienced, but I'm just thinking if I got a call from a contractor, I'd probably lose it.

So what was Charisse like when she started on this journey? Is there hope for me?

Charisse Walker: Yes, there's hope for you. And first of all, I've always been like this. So I call it locus of control. What can you control? And if you can't control it, then let it go. So we name all of our flips. And this one was called the Blurry Witch Project. It was on Blair street.

And so we did hire a contractor, but that contractor was so slow and didn't do anything. And the amount of money they were charging. So we fired him and we started to do everything on our own. And at this time I had I think she was 18 months and then I had a two and a half year old.

And so [00:10:00] they would paint themselves and my truck as we were painting the house. And I mean, it was so much fun. And I think, okay. At that point, I didn't know anything that I was doing. I killed my shoulder. I ended up having to have shoulder surgery because I painted this house. Literally rolled it by myself.

And we resurfaced, so we took off the cabinet doors and then we remade new ones. , I mean, there was just so many different things, but the bathtub, but what I would learn and what I would say to somebody that's just starting out is you need a mentor because the amount of money that I could have made versus how much I spent, we could have done a lot better and even paying a mentor.

I think we still could have made more money. So all the things that people think well, I'm gonna save money. You're not you don't know what you're doing. And so go with somebody else Like for example, there's a guy that I was partnering with recently. He was gonna buy a 415 Unit like it was a portfolio of homes and it was multi million dollars, right?[00:11:00]

And so he wanted me to help him find the money and my first response was you have no clue You I mean 415 and it was 22 different units in three different states. It's just ludicrous if he thinks he's going to do it on his own. Real estate is a community sport.

And if you try to do it all yourself, you're not going to be as successful as if you got other people involved. It's just, it's a fact. 

Priscilla Shumba: Yeah, I can see so many things going wrong , so definitely having a mentor because , it's such a huge investment of time and money and potential loss, but also of potential gain too. I'm interested to know Sharice, in this economy, okay, I think the economies around the world, people are experiencing the same thing. Is this the right time for someone to say, Oh, I want to go into real estate investment? Or is it time? I don't know. I'll ask you that. Yeah,

Charisse Walker: So my answer, and you can ask any client that asks me, the word is, it depends. Because if [00:12:00] you want to go into a buy and hold situation interest rates are high. And so I have clients right now that they're wanting to do that. And I said, okay, you do understand that your mortgage payment is going to be because of the house price they want to buy.

Your mortgage payment is going to be about 3, 400. But your rent that people are going to pay you is going to be between 2, 800 and 3, 000. So you're going to be upside down on your mortgage. So in my opinion right now a buy and hold is not a good idea. Unless you can get the sellers to pay what's called a 2 1 buy down.

That's another episode. So there's options, but I would not do a buy and hold right now. I would probably flips are okay. And the market, the interest rates are going to start going down. Hopefully next month they'll go down even more. and so that might be an opportunity. Multifamily is something that's huge right now because there's a lot of people in the 2020 to 20, 2020.

Two, they took out loans and so their loans are gonna come due either three, five, seven, ten, fifteen [00:13:00] years. They don't do thirty year on multifamily. And so a lot of them took out this five year loan and they started in the 20s or 2020. So because of that what's gonna happen is next year and this year even their loans are coming due And so they're going to be in trouble and they don't have a way to pay get a new loan because It's not going to work.

And so a lot of multi families they're selling for much less than what they paid for They're taking a hit just to get out of the loan So I think it really depends as a hard money loan or a gap funder like I do we make between 15 and 18 percent and on our return every six months and so And then three points up front or two points, depending.

I mean, , it really depends on the type of investments wholesaling, although it's very tough to get into and it takes a lot of work. That is probably the most lucrative right now because people are starting to be foreclosed on now. And so if you can get into that wholesale, then you can go in.

And what that means is [00:14:00] you can tell a person, okay, I'm going to buy your house for this. And then you turn around to a flipper. Okay. And you sell it for 20, 000, 10, 000, 5, 000, 50, 000 more than what they bought it for. That's really lucrative, if you can get into that. in some areas, it's very competitive.

Priscilla Shumba: I'm interested you said Wholesale. Maybe if you could define that term and the Key to success in that is it your ability to? Have people on the other side who buy is it your ability to? Go look for these homes or I'm trying to think in this market.

Yeah 

Charisse Walker: in the words of Dan Kennedy and I won't quote him directly, but basically, he who markets himself the most wins. And what that means is if you can get out to as many people as possible because any person that's being foreclosed on they will Have received and I promise you 20 different text messages 50 different postcards saying hey, I'll buy yours So here's a good example that hi I'm trying to buy your house and because I send these out all the time And I've been trying to reach you because [00:15:00] I would like to buy your house because I know that they're in foreclosure They probably get these all the time.

And it's very difficult. So what you have to do is you need to have a CRM that is constantly monitoring and calling and keeping in touch. There's two companies here locally that are really good, that are pushing out wholesale homes, , but you have to think differently. If you just go and look at the notice of default list, everybody else is looking at that.

So maybe what you need to do is call them. Is there a city code enforcement , or tax delinquency? Or , is there some major lien or any financial hardship? Anything that you can see like that, try to grab people off that list versus the other one. And then keep in mind also, there's people that say, Hey, I can give you a list of all these different people.

Stay away from those. You can get your own list. Sometimes it's free, and then you just pay for however many you want. Or go to the title company, and they can pull lists as well, and those will be free. And they can give you email [00:16:00] addresses and phone numbers. Many different ways, but it is possible.

It is tough though. , buy houses for cash. They call it abandoned signs on the side of the road. I'm sure a lot of people have seen that. You'll see commercials. You'll see Facebook ads. you just need to decide how much you're gonna spend and you have to stick to that. for at least six months so that you can start to get traction.

If you only send one postcard out, they're not going to answer you. But if you send one out every three weeks, not every month, every three weeks and you're consistent, eventually they'll call.

Priscilla Shumba: Really good lesson and doing business. I'm interested in your journey as an entrepreneur as a mom to, as a wife, how you've managed to balance all those things. Because I think a lot of women particularly feel like, oh, school holidays, I'm out of business or it's, this and this is going on.

I'm unavailable. And. I'm listening to you and I'm thinking, , how have you managed that?

Charisse Walker: I haven't. Mean, let's be honest, like it really is tough. And that's why [00:17:00] I talk on my podcast. I mean, juggling being a mom and juggling being an entrepreneur, there's no juggling because one day your kids absolutely need you. And so you're gone the whole day. And so the next day, and so what I just recommend is, and I coach someone at 10 o'clock every day, it's called skin in the game work.

It's accountability calls. So you set up your day so that you don't get overwhelmed. It's what's one personal, what's one professional thing you're going to accomplish. And don't go to bed until it's done. If you can get more than that done, fantastic. But let's start with those two things. And you have to have systems.

You have to have, a CRM that has workflows. So that once you put, I think of it kind of like, If you've ever floated down the river, right? So you get in the river at this point and you start floating down, right? The next group is going to get in and they're going to start floating down and the next group is going to get in and they're going to start floating down.

So you have to have a whole bunch of people in your pipeline or your river that's continuing to flow. And this goes for any business that you just have to constantly have good revenue and you have to have workflows [00:18:00] that's going to trigger every three days 6 days, 9 days, whatever you want it to be, 21 days, 30 days, and all the way for a year out.

And so if you can constantly reach people and touch people and have automated systems where postcards are being sent out, where phone calls are being made, text messages are being made, and that's all automated, it's way better, and it's way more effective than you personally going, Oh my gosh, I have to text this person today and I have to do this or that.

So you have to get a CRM that Allows you to be able to do that so that your life gets a lot easier because you have systems.

Priscilla Shumba: That's such a good one. One personal, one professional, because sometimes , you're like so driven in the business and you've got all these personal things piling up, which is not good. Or it's the other way. You've got done all the personal things and there's absolutely nothing happening over there, which is even worse.

. You talk about the CRM. What CRM do you use? That people are like, oh, okay, CRM got that, but which ones should I [00:19:00] compare? 

Charisse Walker: Good question. We as investors are constantly trying different ones. So ReelVolv is the one that I started with and I really do regret because all of my systems were set up in that and I was done. And my mentor, she decided that she was going to create her own and it's the Maestro Method.

And so that's something that I'm sure I have an affiliate link I can give to people. But It's something where there are workflows that you can put in there and there's so many things like you can do funnels in there. You can do, I'm just ridiculous amount of stuff. She's really beefed it up over the last couple of years.

I mean, I knew her before she even had it created. And that's something that she's really been working hard on to create. 

Priscilla Shumba: Thank you for that. You said that there are eight ways to create passive income in real estate. I think people often think of one way. I think the, the rental and you're like, eight ways? What are eight ways that people can create passive income through real estate?

Charisse Walker: So I'm going to have to count on my hand. Right. Multi family is the one that's something that I've [00:20:00] actually recently got into Almost a year now, and it's crazy I'd probably say if you don't have a lot of money, , is expensive unless you want to be what's called a general partner so multifamily is one way, buy and hold is another, so we have multiple buy and holds now, and I will tell you that my husband lost his job recently, and Our rental income has paid our mortgage, and we don't have to worry about that.

And then, actually, there's some gravy on top as well. So buy and holds is a good thing if you manage them correctly, and if you get the right people in there. It's a nightmare if you don't. And then you have your flipping. So the flipping would be like we talked about. You go in, you renovate, and you get out.

Another one would be if you do hard money lending, where you actually are the money person for those loans. Another would be gap funding. To have a good return on your investment, so that would be hard money.

But the gap would be, say that I can get The 500 but the person wants me to put 10 percent down So I need 50, 000 out of pocket and I don't want [00:21:00] to put 50, 000 of my own money So the gap funder is going to be that person that they can loan you that money as well as the repairs There's a lot of people doing that now because they don't want to go in with any money And if you don't have any money, that's a perfect way to get started But there are some stipulations that you need you might need to have another house yourself already Or partner with somebody that does.

I've lost track, but short term rentals was something I also do. So I manage some short term rentals for some clients and that's joyous. Very difficult. I mean, it is time consuming and you have to constantly be on your toes and make sure that everything's running smoothly. Was that seven or six wholesaling?

that's another one that we talked about. I should have written it down and those are the main ones. There's one more I'm forgetting and I really should have a sticky note just so I go through them every time. , those are the real easy ways for you to be able to do real estate investing.

And if you find a deal, you could become a general [00:22:00] partner with people who know what the heck they're talking about and what they're doing. Just say, Hey, I have this deal can I partner with you? And a lot of times people might be willing, like someone like me, heck yeah, I'll be happy to train you and mentor you if you find the deal and let's go in together.

, there's several ways that you can do it.

Priscilla Shumba: It's such an interesting world because for people who are not into real estate and don't know anything about real estate, you can't imagine that this is how things are done. You almost think this can't be right, or that can't be true. But, I know that this is how real estate works.

How can people Be sure, because sometimes people think in this world where there's like a lot of scamming and a lot of that kind of stuff. What sort of chicks would you say someone should think about if someone approaches them with something about real estate or says let's go into a real estate thing with them? 

Charisse Walker: Okay. Fantastic and any mentor that you ever hire because I've hired a lot of them spent hundreds of thousands of dollars on mentors some I Say we're worth a million dollars when their program was 25, 000 others I paid 25, 000 and I should have only [00:23:00] paid 200. So you really do need to do your research I would absolutely research them to see what they're doing If you were to Google my name You will see me everywhere and you should be able to find people and the number that they have following them is not really the number because some people, they'll hire people to go and flood their Instagram.

So don't go by that number. Go by what they do. Go by the testimonials. Ask to call clients of theirs and talk with them as well. Something else, how long have they been in the business? How many deals have they done? What do they focus on? What's their expertise? Just different things like that, and then I would also, you need to do what's called underwriting the deal yourself.

So you don't just take their word for it you have to make sure that you run your own numbers. And if you don't know what you're doing, like I said, you need to get a mentor. Because that could cost you tens of thousands, if not hundreds of thousands of dollars. Because of that not knowing, and it's just not worth it. 

Priscilla Shumba: Like that you said you've had so [00:24:00] many mentors , a whole lot of money that you spend on them. Who's one of your favorites and what made them special? 

Charisse Walker: Wow. Can tell you who I didn't like but I won't do that. So I think that you have to go in knowing that you get out of it what you put into it. So the longest one that I mentored with the one that I blame her for all the money I've spent. Cause like she started and I went to support her as a speaker.

She spoke on stage once and then I ended up buying that program and then it all just snowballed from there. Krista Mayshore is my real estate mentor and she doesn't do anything real estate investing, but she teaches me how to be a better real estate agent and therefore better at everything else.

So she just spends millions of dollars on her own training and then teaches us. And so that's someone that I've really enjoyed and I think it's the community that you get into. Thank you. Grant Cardone, surprisingly people. Me saying that name, , if you would have known me four years ago, you'd be like, sure.

He's You did a one 80. And I'm in a club with him where we actually meet. Like I talked with him like this face to [00:25:00] face, just me actually talking to him and asking him questions. He doesn't charge a lot upfront, but he gives a lot cause he knows he's going to upsell you eventually down the road and get a whole bunch of money out of you.

That's me. I mean, the amount of money I've spent with him at the beginning might have been 1, 000, but the amount of stuff that I got was incredible. But, it's hard because if you are looking for more of a one on one type setting, which I was, and that's why I spent so much money with all these people, I thought I was going to get

that. you have to be careful. That's what I'm looking for. I like that one on one to teach because it's intimate and I'm used to being in a teacher. So I want to be able to help you and then help you. But just know that the bigger people, you're one of thousands and so you're not going to get that one on one , you'll get courses, but you're not going to have that one on one.

Those are two that I appreciate. 

Priscilla Shumba: I'm like you because I think in 20, I can't remember, two years ago, I found the 10x challenge. But of course people had all these opinions about Grant Cardone because of, I don't know, the way his [00:26:00]personality was portrayed , on YouTube, it was quite, rough, but I thoroughly enjoyed the 10x challenge I mean it was free and I walked away with tons of things and i'm like a forever fan after that So I get what you're saying about how he really gives a lot of value up front To the person who's okay, Sharice, I know you said don't do too much studying, don't do too much reading before you take action.

But if I can have one book and then take action, what book would you say? 

Charisse Walker: Okay, it depends again, because if you're talking about relationships I think it's my book right there, Flipping the Iceberg, that really it's interactive and I'm totally biased, but it completely changed my life while I was writing it. And so if you're looking to improve your relationship so that you can be more effective and overcome any trauma that you're dealing with, like Flipping the Iceberg, I'm going to totally plug that one.

The next one, if you want to understand people's personalities so that you can work more effectively with them, the life changer for me from the very beginning was called The Color Code by Taylor Hartman. [00:27:00] Loved that one. And , you can see all these books back there that I've read, but The Color Code is actually right there.

People use the disc, I don't personally care for the disc as much as I care for The Color Code, but it really did. Prolong my marriage that I went through. I think that, there's so many traffic secrets. Any of the secrets books by Russell Brunson are good ones as well. Traffic Expert.

And dot com secrets. So if you're looking into any type of, if you need more traffic, if you're an expert and you're wanting to do coaching, if you're wanting to do online businesses, that trilogy would be really good for you. With Russell Brunson.

Priscilla Shumba: My last question , Sharice, is you've had this Journey of ups and downs and look at, this is really amazing. What is the one thing that I think if you were to tell an entrepreneur, the best advice you've gotten in your entrepreneurial career, taking into fact that you're a mom and you're a business woman, or do you think that would be? 

Charisse Walker: Know your why. That's the [00:28:00] first thing. Because , I mean for me, when we were 400, 000 in the hole and on food stamps, my why was getting my kids. To where we didn't have to bake 60 dozen cookies so that they could be in band, right? And so it was a tough journey that I can't imagine having to go through again, but you got to know your why and then you got to know your passion And then you have to know your audience because if you can do those three things Then I think that is really gonna be able to get you focused because a lot of us You I have a hard time with clarity as an entrepreneur.

And I'm exactly like that. I want to talk about relationships and because of the book I just wrote, I want to talk about business cause that's my podcast. I want to talk about real estate, my fly free method because I love real estate. It got me out of an incredible hole that we were in. And so, how do I put all those together?

And the answer is you have to focus on one for a little bit, like Russell Brunson would say, kill your babies. I have six, so [00:29:00] I'm not going to kill my babies, but you have to figure it out and start with one thing and focus on that one thing. Only hire one coach. There was a time I had six. There's no way I can be successful.

With everything because I'm too spread thin so you got to go on one go deep build it up And then you can move on to the next thing and so you really need to focus on what do you want to accomplish like? Why am I doing this because you're gonna go through so many trials that you're gonna get burned out you're gonna start doubting yourself And so you have to remember your why and then knowing your audience so you can speak to them So if I were to say hey you in the mall You No one's going to turn around.

And that's what a lot of marketing does. But if you can focus on, Hey Priscilla, you're going to turn around. And so if you can like niche down to the very deep and figure out who that audience is that you want to work with, they will come and they will answer you. And so that's where you have to figure out who do you want to serve? 

Priscilla Shumba: Wise words. To our audience, [00:30:00] please go to www. charissewalker. com. Charisse, where can people follow you to learn more about what you're doing? 

Charisse Walker: , if you go to Sharice Walker, you can learn more about my fly free method, how to invest in real estate. You can learn about relationships. You can , listen to my podcast and breakable mompreneurs. And it's just not for moms. But again, I'm calling all those moms to find their passion.

And Sharice Walker on Instagram at Sharice Walker one, and then also on Facebook, which I just started that page because everyone's sure you need one thing. So it's Sharice Walker, but I just started that. 

Priscilla Shumba: Thank you so much. Charisse, before I let you go, is there one thing you wanted me to ask that I did not ask? 

Charisse Walker: That is a good question. I think that you were really thorough. I think that for me asking what motivates me to do what I do and that would be to help change lives because I've been on that side where it's been very difficult and I am wondering how we're going to feed our family and wondering what we're going to do and just know that you [00:31:00] can have an enjoyable life.

You deserve. To have an enjoyable life. You deserve to have that life that you've always dreamed of and only you are stopping yourself. And so reach out find that person that you're looking for. If it's me, great. If it's Priscilla, great. If it's somebody else, but get a mentor and I cannot tell you the words how much it's changed my life because of that.

Priscilla Shumba: Thank you.