Hassan Irshad | The Trends Impacting the Future of RevOps

Join host Mark Lerner and guest Hassan Ishad, Founder of Rev Infinity, as they explore how #RevOps has evolved, the strategic impact of #AI, and how companies can drive growth and efficiency through better alignment of sales, marketing, and customer success. 

Whether you’re an ops professional, revenue leader, or tech enthusiast, this episode will give you actionable insights on building a resilient RevOps function, optimizing your tech stack, and positioning yourself for success in today’s dynamic market.

**In This Episode, You’ll Learn:**
- **Hassan’s Journey in RevOps:** How he moved from sales ops into full-fledged revenue operations.  
- **Market Shifts & Trends:** The move from “growth at all costs” to efficient, data-driven scaling—especially amid VC vs. PE priorities.  
- **AI Adoption in Ops:** Why AI’s true power for operational efficiency is still emerging—and how to prepare for it.  
- **Reporting Structures & Strategy:** How RevOps can deliver the most value, and why reporting lines often miss the mark.  
- **Tech Consolidation & Tool Selection:** Deciding when to build vs. buy, cutting through vendor noise, and finding true technology partners.  
- **Career Tips for Ops Pros:** Leveraging proactive initiatives, strategic roadmaps, and storytelling to showcase your results and grow your career.  

**Chapters**  
**00:00 – Introduction**  
Mark welcomes listeners and teases the topics of today’s discussion: RevOps, AI, and strategic shifts.

**01:18 – Meet Hassan & His Background**  
Hassan shares his journey from sales ops to founding Rev Infinity and highlights his passion for operational efficiency.

**03:00 – Evolution of RevOps & Its Strategic Importance**  
Tracing the shift from pure “fix-it” ops to a cornerstone of growth and efficiency.

**05:07 – AI’s Growing Role in Operations**  
How early adopters are experimenting with AI to automate repetitive tasks—and why the best is yet to come.

**07:25 – Market Shifts & VC vs. PE Mindsets**  
Understanding how RevOps priorities differ under venture capital vs. private equity funding models.

**09:42 – Hiring & Positioning RevOps Teams**  
Why many organizations misunderstand what they actually need from RevOps—and the pitfalls of poor alignment.

**12:17 – Ideal Reporting Structures**  
The debate on whether RevOps should report to the CRO, CFO, or stand alone, and how unbiased data benefits everyone.

**15:40 – Career Growth Tips for Ops Pros**  
Showing strategic impact, measuring ROI, and championing your successes across departments.

**18:21 – Navigating the Tech Stack & Consolidation**  
When to consolidate vs. invest in specialized tools, the rise of AI-driven platforms, and the buy vs. build debate.

**22:35 – Closing Thoughts & Where to Find Hassan**  
Hassan shares final insights on the future of RevOps and how you can connect with him.

 **Connect with Hassan**
- **LinkedIn:** [lhttps://www.linkedin.com/in/hassan-irshad-5b0a6840/](https://www.linkedin.com/in/hassan-irshad-5b0a6840/) 

### **Resources Mentioned**
- Hassan’s **30-60-90 Day RevOps Plan** (link coming soon)

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#RevOps #RevenueOperations #SalesOps #MarketingOps #AI #SaaS #Podcast #Tech #Startups #Salesforce #GoToMarket #BusinessGrowth #CustomerSuccess #SalesEnablement #B2B

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