Lonny Sternberg | The Ongoing Evolution of RevOps

In this episode of the RevAmp podcast, Mark Lerner sits down with Lonnie Sternberg, a seasoned RevOps leader, to unpack the evolving landscape of revenue operations. They discuss the journey from tactical tasks to strategic influence, the challenges of integrating AI into RevOps, and how professionals can establish themselves as strategic, indispensable leaders rather than mere CRM administrators. Learn how AI is reshaping revenue predictability, explore why AI adoption is slower in RevOps, and discover strategies for making yourself invaluable in today's shifting market.

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**📖 Chapters:**

00:00 - Introduction: Mark Lerner & Lonnie Sternberg
00:42 - Mark’s RevOps Journey and the changing definition of RevOps
02:46 - Lonnie’s RevOps journey and attraction to cross-functional challenges
04:54 - The evolving definition of RevOps and the impact of AI
07:13 - Why AI Adoption is Slow in RevOps
10:20 - AI's Potential for Automating Sales Admin Tasks
12:05 - Is RevOps Just Fancy CRM Admin? (Strategic vs Tactical)
15:00 - From Chaos to Revenue Acceleration: Understanding the Journey
19:52 - The Emergence of "Go-to-Market Engineer"
23:40 - Building Internal Solutions vs. Tech Stack Consolidation
27:05 - The Future of RevOps: How to Become Irreplaceable
36:47 - Final Thoughts & Closing Remarks

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**✨ Key Takeaways:**

- Why RevOps remains one of the most dynamic and sought-after roles.
- Understanding why AI adoption in RevOps is slower compared to other areas.
- Strategies to transition from tactical to strategic RevOps leadership.
- Exploring the rise of the Go-to-Market Engineer and its implications.


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