The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
The CPG Guys
Profitability Part 4 - DTC eCommerce
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The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC.
Topics covered include:
- The types of DTC eCommerce
- The ‘hot issues top of mind’
- Margins and DTC
- How to approach starting DTC
Companion documents can be found at http://cpgguys.com
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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