Join Mark, Darren and our new team member Gemma Avery, as we explore the next 'touch point' of the Fan Journey Model, launched earlier this year by the Fan Experience Company (in partnership with Geoff Wilson).
Enjoy a half hour with us as we discuss everything related to 'Outside the Venue'. Among other things, we explore the fan zone concept and how it's become a basic expectation for fans and event attendees these days.
Check out the accompanying blog (which has a special extra feature on the importance of fan zones) and the Fan Journey intro blog (both appear below) & let us know if you have any questions by contacting the podcast via Twitter @fanexperienceco.com.
Thanks, as always, to Juan Luis Bradley for rushing back from a Portuguese beach to put it all together.