Join Mark, Darren and our latest guest (and co-author of the Fan Journey Model) Geoff Wilson, as we talk about the next 'touch point' that comes into view.
Enjoy a half hour with us as we discuss everything related to Retail / Merchandise: a key part of the sports event experience these days.
Check out the accompanying episode blog and the Fan Journey intro blog (both appear below) & let us know if you have any questions by contacting the podcast via Twitter @fanexperienceco.com or via email@example.com.
Search Geoff Wilson Consultancy if you'd like to get in touch with our well-travelled guest.
Thanks, as always, to Juan Luis Bradley for skilfully knitting everything together to craft a seamless show. Thanks most of all to you for tuning in.