Special: Kenneth Cortsen (Sports Business Academic from Aalborg, Denmark)

Sport Business Researcher & Business Development Strategist, Kenneth Cortsen, joins Darren and Mark to discuss the fan experience from an academic perspective, looking at his time studying Danish football and the economics of effective engagement and marketing a great match day experience.

https://fanexperienceco.com/2023/04/the-fans-journey-a-model-for-measuring-and-improving-their-experience/