The Fan Experience EXPERIENCE Podcast
Special: Daniel Lambert (Commercial & Marketing Director at Bohemian FC)
How do you get your fans to be passionate and loyal, spend more money at the club on refreshments and merchandise? Win? Well, Bohemians FC have those type of fans, doing all those things and it's definitely not because the team is winning. Dan Lambert, the clubs Commercial & Marketing Director, joins Mark and Darren to discuss fan-owned clubs and how thinking outside the box can create a culture all of its own.
https://fanexperienceco.com/2023/04/the-fans-journey-a-model-for-measuring-and-improving-their-experience/
How do you get your fans to be passionate and loyal, spend more money at the club on refreshments and merchandise? Win? Well, Bohemians FC have those type of fans, doing all those things and it's definitely not because the team is winning. Dan Lambert, the clubs Commercial & Marketing Director, joins Mark and Darren to discuss fan-owned clubs and how thinking outside the box can create a culture all of its own.
https://fanexperienceco.com/2023/04/the-fans-journey-a-model-for-measuring-and-improving-their-experience/