Chris Samson and Michael Bochel from the Scottish Football Marketing Podcast (in partnership with Sports Marketing Scotland) join Darren and Mark for this episode that focuses on the experience outside the stadium on match days and looks in more detail at what the clubs in the Scottish Championship, League One and Two could do more to share their qualities & engage more of the local population.
https://fanexperienceco.com/2023/04/the-fans-journey-a-model-for-measuring-and-improving-their-experience/