The Fan Experience EXPERIENCE Podcast

Season 4 / Episode 1: Liam Scully (Lincoln City FC)

Mark Bradley & Darren Young

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis.

Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24).

Our first episode gets us off to the best possible start: a chat with one of the country's most impressive young leaders: Liam Scully, CEO at Lincoln City.  

The Imps take the holistic approach to engagement and experience and, in this half hour chat, Liam sets out his personal leadership philosophy and shares insights on how he and his team have created a unique culture of fan engagement that not only converts fans into walking ambassadors for the club, but also has a direct, measurable impact on attendances.

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