The Fan Experience EXPERIENCE Podcast
The home of Fan Experience where Mark Bradley and Darren Young (of the Fan Experience Company) address the Fan Experience (in football and other sports) with special guests. Expect LOADS of insights, innovation and just darn good ideas.
Whether you're working in sport, looking for a job in sport or you're simply interested in the subject of Fan Experience or Fan Engagement, we reckon a regular dose of the Fan Experience EXPERIENCE will help you and your club thrive.
The Fan Experience Experience Podcast is edited and produced by Juan Luis Bradley.
The Fan Experience EXPERIENCE Podcast
Season 4: Episode 6: Shaun Lockwood (Club Doncaster)
Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that celebrates the power of great fan experiences: an army of walking ambassadors for your club and a proven route to filling your stadium week in week out.
We bring you chats with some of the UK's most experienced and interesting fan experience practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24). And, because they take a strategic approach to fan experience, they are rewarded with increasing attendances.
This episode reunites us with an old friend and long-term fan experience leader. Shaun Lockwood (Chief Commercial Officer at Club Doncaster) has been innovating at Doncaster Rovers since first arriving at the club in 2008. One of the very few clubs to continually achieve a gold award season after season time, Rovers have been the architects of many 'firsts' in fan experience.
On this episode, Darren and Mark hear about the club's new idea: a Family Pack designed to make match days magical for the club's youngest fans (and a whole lot more).
If you want to find out more about this idea, check out this link:
https://www.doncasterroversfc.co.uk/news/2025/january/21/introducing-the-family-pack---/
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