The Fan Experience EXPERIENCE Podcast

Season 4: Episode 7: Christine Roberts (Tranmere Rovers)

Mark Bradley & Darren Young

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that follows the fan journey and, through chats with experience practitioners, shows you how a great fan experience drives up attendances (and revenue generally).

We know this season's guests are good value because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24).  And, because they take a strategic approach to fan experience, they are rewarded with increasing attendances.

This time we speak to Tranmere Rovers Chief Operating Officer Christine Roberts with the emphasis on how a club in the fourth tier of English professional football delivers outstanding fan experiences.

You'll hear about 'the power of the small' in relation to ensuring fans feel personally valued for their loyal support as well as lots of other insights into creating a culture of fan engagement too from someone who's devoted the majority of her working career to the famous team from Birkenhead.


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