The Fan Experience EXPERIENCE Podcast

Special Episode: Fan Experience & Attendance Growth in Women's Football

Mark Bradley & Darren Young

This special episode of our podcast explores the role of fan experience in growing attendances in women's football.

Joining Darren and Mark to discuss the opportunities for fan centricity in the women's game are two practitioners of renown: Durham Women's Chief Operating Officer Mark Donnelly and Worcester City Women owner Nicole Allison.

Each club is at a key stage of its growth journey. 

Durham Women's unique fan-driven approach has seen attendances rocket over the 12 years since they entered the second tier of English women's football. With a reputation as a leader in women's football fan experience, Mark shares some of the club's innovative approaches that have led to regular sell outs.

Worcester City Women's official home page proudly declares what makes it special: a 'purpose-driven, mission-led independent women’s football club, putting women and girls’ football first' and Nicole shares her perspective as one of the very few female club owners in women's football anywhere.

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