Chris Perry: Ecommerce & The Corona Economy

Chris Perry is an ecommerce expert and a good friend -- I particularly admire his ability to build a professional community, and to entertain while he informs.  

In this episode, we discuss the Corona Economy and...

• The CPG marketplace, particularly the role of private labels and store brands
• The role of Amazon (“in 2020, every day has been Prime Day”)
• The incredible “shrinking shelf” -- with consumers seeing fewer options as the dominant channel evolves from in-person to desktop to mobile to Alexa
• Evolving consumer needs -- particularly, how his “COVID-19 Retail Response Pyramid” is a new take on Maslow’s hierarchy of needs
• Why major companies and brands continue to under-invest in digital channels
• His #1 tip for personal/professional success in 2020

Highly recommended: Chris's August 2020 eCommerce Career Summit -- a free webinar with great insights on eCommerce and tips on professional development and job hunting during The Corona Economy.  

Learn more about his community for eCommerce leaders at https://www.firstmovr.com/

Connect with Chris on LinkedIn here

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