Consumers During Corona
Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.
Episodes
17 episodes
Victoria Sakal: The Most Trusted Brands in the World
Victoria Sakal is Managing Director for Morning Consult, one of the most interesting and innovative data intelligence com...
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30:15
Menaka Gopinath: What Social Listening Tells Us About The Corona Economy
Menaka Gopinath is President of the Ipsos Social Media Exchange (North America), and is recognized as one the world’s leading experts on social media listening. Among other things, we discuss today’s consumer mindset, the...
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36:54
Randy Wahl: Consumer Trends, Tele-Health, Pets, & The Corona Economy
Randy Wahl is President of M/A/R/C, a leading market research firm. Randy has been conducting consumer research for over twenty years, and he’s consulted for many of the world’s leading brands. Among other things, we discu...
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Season 1
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34:48
Alf Nucifora: Luxury, the Bay Area, and The Corona Economy
Alf Nucifora is Chairman of Luxe SF, the Bay Area’s premier industry association in luxury marketing. We discuss the latest trends in luxury, wine, real estate, and the SF Bay Area. He shares his insights on... Why ...
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Season 1
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31:22
Bob Lederer: The Market Research Industry & The Corona Economy
Bob Lederer is veteran observer of the market research and consumer insights industry. He publishes several newsletters on the industry, and produces a widely-watched daily video series on industry developments. We ...
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Season 1
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24:08
Walker Smith: The Most Influential and Overlooked Trends in the Corona Economy
Walker Smith is Chief Knowledge Officer at Kantar, and one of the most respected experts in the study of consumer trends. In this episode, he shares his takes on the most impactful, overlooked and interesting trends in The Corona Economy<...
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Season 1
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Episode 11
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47:47
10. Leslie Wood: Consumer Trends, Advertising Effectiveness, and The Corona Economy
Leslie Wood is Chief Research Officer at NC Solutions, a joint venture between Nielsen and Catalina that features one of the industry’s most comprehensive databases of consumer behavior and media use. We discuss…Why spending continu...
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Season 1
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44:01
Andrew Lipsman: Consumer Trends, American Utopia, and The Corona Economy
Andrew Lipsman is Principal Analyst at eMarketer and was formerly SVP of Marketing and Insights at ComScore. In this super-cool episode, he shares how David Byrne’s recent concert film American Utopia serves as a metaphor for consumer ...
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Season 1
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44:41
Lilah Raynor: Money, Finances and The Corona Economy
Lilah Raynor is CEO of Logica Research, and was formerly Director of Market Research at Charles Schwab. She publishes an ongoing study called The Future of Money, and we discuss...How people are more open to talking ...
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Season 1
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30:32
Jack O'Leary: eCommerce, Amazon, & The Corona Economy
Jack O'Leary is a Senior Analyst for Edge by Ascential, and is an expert on all things e-commerce, and on Amazon in particular. We discuss where Amazon has been, where's its headed, and talk about... How (and how ...
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Season 1
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45:31
Michele Madansky: Working Moms & Gender Bias in The Corona Economy
Michele Madansky is CEO of Michele Madansky Consulting and a former EVP at iHeartMedia. We discuss...Her latest research on trends among working moms during The Corona EconomyHow trends differ across segments -- in pa...
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Season 1
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32:40
Zach Klempf: Autos & The Corona Economy
Zach Klempf is Founder and CEO of Selly Automotive, a CRM startup that is "Salesforce for auto dealers." We discuss how car buying behavior is evolving in The Corona Economy. We focus on how the supply-and-demand dynamics of...
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Season 1
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41:47
Scott Johnston: Omni-Channel Consumer Trends in The Corona Economy
Scott Johnston is SVP of market intelligence firm Numerator, and has his finger on the pulse of today's consumer. We discuss how the "panic buying" of the early Corona Economy wasn't exactly what it seemed, how purchasing behavior changes...
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Season 1
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29:48
Vivek Bhaskaran & Dan Fleetwood: The American Dream & The Corona Economy
In this episode, I discuss new data on The Corona Economy with two colleagues from online survey firm QuestionPro -- Vivek Baskaran (CEO) and Dan Fleetwood (President of Research and Insights). Topics include:The latest trends...
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Season 1
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46:37
Kathy Sheehan: Gen Z, Millennials & The Corona Economy
Kathy Sheehan is an expert on consumer trends, with a particular focus on Gen Z and Millennials. She previously ran Roper Reports (a well-known study of lifestyle and consumer trends), and is now SVP for insights consultancy Cassandra. &n...
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Season 1
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41:45
Chris Perry: Ecommerce & The Corona Economy
Chris Perry is an ecommerce expert and a good friend -- I particularly admire his ability to build a professional community, and to entertain while he informs. In this episode, we discuss the Corona Economy and...The CP...
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Season 1
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1:03:23
Official Trailer -- Consumers During Corona
I’m Steve Kraus and I’m inviting you to check out the “Consumers During Corona” podcastEach week I’ll take a data-driven look at the latest trends in how people are living, thinking and buying in a marketplace turned upside down by a glo...
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Season 1
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Episode 1
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