Kathy Sheehan: Gen Z, Millennials & The Corona Economy

Kathy Sheehan is an expert on consumer trends, with a particular focus on Gen Z and Millennials.  She previously ran Roper Reports (a well-known study of lifestyle and consumer trends), and is now SVP for insights consultancy Cassandra.  

In this episode, we discuss how...

• The corona pandemic accelerated the on-going pandemic of burnout
• The corona economy is shaping trends in categories as diverse as ecommerce, dating apps, influencers and education
• Corona will be the defining generational marker of Gen Z and beyond
• She believes empathy is the key trait to develop in 2020 and beyond

Read Kathy’s articles on Mediapost here

Learn more about Cassandra’s work, including their “Life Interrupted” report on Millenials and Gen Z during the corona economy here

Connect with Kathy on LinkedIn here

Connect with Steve on LinkedIn here