Consumers During Corona

Scott Johnston: Omni-Channel Consumer Trends in The Corona Economy

October 13, 2020 Stephen Kraus Season 1
Consumers During Corona
Scott Johnston: Omni-Channel Consumer Trends in The Corona Economy
Show Notes

Scott Johnston is SVP of market intelligence firm Numerator, and has his finger on the pulse of today's consumer.  We discuss how the "panic buying" of the early Corona Economy wasn't exactly what it seemed, how purchasing behavior changes when it shifts from offline to digital, how click-and-collect is evolving beyond early-adopters, and more. 

Dig into Numerator's insights here, and connect with Scott Johnston on LinkedIn here