Consumers During Corona

Michele Madansky: Working Moms & Gender Bias in The Corona Economy

October 29, 2020 Stephen Kraus Season 1
Consumers During Corona
Michele Madansky: Working Moms & Gender Bias in The Corona Economy
Show Notes

Michele Madansky is CEO of Michele Madansky Consulting and a former EVP at iHeartMedia.  We discuss...

  • Her latest research on trends among working moms during The Corona Economy
  • How trends differ across segments -- in particular, the general population vs. affluent consumers
  • Surprising findings about stress levels among working moms
  • Trends among “Breadwinner Moms” -- including the single biggest predictor of relationship success in couples where women out-earn men
  • The diaspora of tech workers from the SF Bay Area
  • Her top tips for personal/professional success in The Corona Economy


Michele’s blog Elephant in the Valley can be found here; reach Michele at her website here and on LinkedIn here