Consumers During Corona
Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.
Consumers During Corona
Michele Madansky: Working Moms & Gender Bias in The Corona Economy
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Stephen Kraus
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Season 1
Michele Madansky is CEO of Michele Madansky Consulting and a former EVP at iHeartMedia. We discuss...
- Her latest research on trends among working moms during The Corona Economy
- How trends differ across segments -- in particular, the general population vs. affluent consumers
- Surprising findings about stress levels among working moms
- Trends among “Breadwinner Moms” -- including the single biggest predictor of relationship success in couples where women out-earn men
- The diaspora of tech workers from the SF Bay Area
- Her top tips for personal/professional success in The Corona Economy
Michele’s blog Elephant in the Valley can be found here; reach Michele at her website here and on LinkedIn here