Consumers During Corona
Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.
Consumers During Corona
Chris Perry: Ecommerce & The Corona Economy
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Stephen Kraus
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Season 1
Chris Perry is an ecommerce expert and a good friend -- I particularly admire his ability to build a professional community, and to entertain while he informs.
In this episode, we discuss the Corona Economy and...
- The CPG marketplace, particularly the role of private labels and store brands
- The role of Amazon (“in 2020, every day has been Prime Day”)
- The incredible “shrinking shelf” -- with consumers seeing fewer options as the dominant channel evolves from in-person to desktop to mobile to Alexa
- Evolving consumer needs -- particularly, how his “COVID-19 Retail Response Pyramid” is a new take on Maslow’s hierarchy of needs
- Why major companies and brands continue to under-invest in digital channels
- His #1 tip for personal/professional success in 2020
Highly recommended: Chris's August 2020 eCommerce Career Summit -- a free webinar with great insights on eCommerce and tips on professional development and job hunting during The Corona Economy.
Learn more about his community for eCommerce leaders at https://www.firstmovr.com/
Connect with Chris on LinkedIn here
Connect with Steve on LinkedIn here