Consumers During Corona
Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.
Consumers During Corona
Vivek Bhaskaran & Dan Fleetwood: The American Dream & The Corona Economy
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Stephen Kraus
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Season 1
In this episode, I discuss new data on The Corona Economy with two colleagues from online survey firm QuestionPro -- Vivek Baskaran (CEO) and Dan Fleetwood (President of Research and Insights). Topics include:
- The latest trends in consumer confidence (“bi-focal optimism”)
- Two-thirds of Americans are seriously questioning the American Dream
- What consumers have missed the most during the Corona Economy
- Consumer spending projections across different categories
The report on Americans Questioning the American Dream can be found here
Connect with Vivek or Dan on LinkedIn
Connect with Steve on LinkedIn here