Consumers During Corona
Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.
Consumers During Corona
Scott Johnston: Omni-Channel Consumer Trends in The Corona Economy
•
Stephen Kraus
•
Season 1
Scott Johnston is SVP of market intelligence firm Numerator, and has his finger on the pulse of today's consumer. We discuss how the "panic buying" of the early Corona Economy wasn't exactly what it seemed, how purchasing behavior changes when it shifts from offline to digital, how click-and-collect is evolving beyond early-adopters, and more.
Dig into Numerator's insights here, and connect with Scott Johnston on LinkedIn here