Consumers During Corona
Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.
Consumers During Corona
Jack O'Leary: eCommerce, Amazon, & The Corona Economy
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Stephen Kraus
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Season 1
Jack O'Leary is a Senior Analyst for Edge by Ascential, and is an expert on all things e-commerce, and on Amazon in particular.
We discuss where Amazon has been, where's its headed, and talk about...
- How (and how much) has The Corona Economy has accelerated trends toward ecommerce
- Omni-channel rising: “A rising tide lifted all boats, but it lifted the Walmarts and Targets of the world a bit more than Amazon”. And it’s been a “massive victory for Instacart”
- The deceleration of growth in sales from Amazon’s Prime Day
- Why he’s bullish on consumer spending overall this holiday season, although that spending will be less tied to specific days like Black Friday
- How Amazon is poised to leverage trust in their brand win the “last few feet” (forget about the “last mile”)
- How Amazon’s diversification into health care and gaming is contributing to their growth in The Corona Economy
Sign up for Jack's Amazon Brief: The Year-End 2020 Edition
Special thanks for Tess Stevens for the new theme music! Follow Tess Stevens on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.