An interview with Emma Zwiebler, Interim CEO at the World Federation of the Sporting Goods Industry.
But one of the key things for our work, particularly around physical activity, is the partnerships that we have. We very much believe that particularly in the case of physical inactivity levels globally, which I'm sure we'll come on to, it's not something that can be resolved by the industry alone. It can't be resolved by governments alone or by policymakers or NGOs. We have to find a way in which we can work together if we are to transform behavior on a global level.
Emma Zwiebler
Working together to transform physical activity behavior
Connecting the dots between strategic priorities
Garnering attention for physical activity
Physical inactivity as an existential threat to the sporting goods industry
Public-private partnerships to increase global physical activity levels
Reaching across silos
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