Leading with the Ask When Communicating Health & Fitness to Policy Makers

An interview with Mark Bayer, Founder at Bayer Strategic Consulting.

With health and fitness, most people are kind of aware generally of what the issues are, right? So leading with the ask is so important, and making, and personalizing it as well. And even asking questions, you know, so it's not a monologue, right? If you just have your speech, and you're gonna deliver that you're gonna deliver that thing. You know, it's not as engaging as if you're talking, you vary your tone a little bit, maybe you pause, you ask an open ended question, things like that. But leading with the ask is the number one.
Mark Bayer


Tips for constituents visiting policy makers on Capitol Hill
Leading with the ask in policy maker meetings
Connecting with people before discussing substance
Establishing ourselves as similar to our audience
Making information relevant for the audience
Balancing data and evidence and emotion

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