Becoming an Outcomes-Driven Health & Fitness Industry

An interview with Ross Stewart Campbell, Founder and CEO of Beyond Activ.

I think only in the past five years have we really made true strides in becoming a technology-enabled, data-led, outcomes-driven industry, and with that short window of maturity, I don't think we can beat ourselves up too much that we haven't achieved too much in that space of time.
Ross Stewart Campbell

Switching to the health & fitness sector
Health & fitness sector positioning
Shining a light on the impact of the health & fitness sector
Health & fitness industry best practices
Shifting to an outcomes-driven industry
Bridging the credibility gap
Social wellness trend
Meeting the needs of a broader demographic base 
Beyond Activ origin story

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