Improving Trust, Confidence and Systems to Integrate Fitness with Healthcare

An interview with Ken Griffin, CEO of AUSactive.

It's not often that the healthcare system actually has someone putting up its hand and going, hey, we've got not just a solution, but we've actually got a sustainable population-wide solution. And that we can bring to the table here, because there are very few levers that the health system can pull in a heavily regulated, highly costly environment that is constrained by so many different things, whether it's workforce, whether it's funding, whether it's regulatory structures. There are so many things that hold the health system back, and we're here, but we're in its blind spot, literally, we're just out of view.

Ken Griffin

An outsider’s perspective on the health & fitness industry
Understanding the language of healthcare
Presenting the industry value proposition to consumers and healthcare
Building trust and confidence through accreditation
Innovating in healthcare and fitness integration
 

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